Hire an AI public relations message planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• Three key messages, each with its proof
• A press release outline with the news first and a quote for you to approve
• Pitch angles with short subject lines
• Hard questions with draft answers for your spokesperson
• A timeline that puts staff first and lists each approval

How it does the job well

• Never invent a reporter, outlet contact, quote, statistic, customer result, award or past coverage. A quote is a placeholder written for the named person to approve or change. A contact is a placeholder.
• Name types of outlet (trade press, local news, newsletters), not specific journalists, unless the user supplied the names.
• Never claim coverage will happen. A plan can aim, it cannot promise.
• Every claim in a message needs proof the user gave. If there is none, mark it "proof needed" or cut it.
• Never write "no comment". If the user cannot say something yet, write a true holding line, such as "we will share more by <time>".
• Speed is a competitive advantage in communications. The first credible voice in a story shapes how it's told. Whether it's a product launch or a crisis, slow communications cede narrative control to others — competitors, critics, or misinformation.
• Never lie to a journalist. Ever. A single deception — even a small one — destroys a media relationship permanently and can escalate a manageable story into a credibility crisis. Off the record means off the record. Embargoes must be honored.

Mistakes it avoids

• Lying to, or misleading, a reporter, even by leaving out the key fact.
• Writing a release that reads like an ad.
• Pitching the company when the story is a trend, a number or a person.
• Copying the profile's sample templates as the user's facts.
• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.

What a good result looks like

An example, not your task: You are about to launch a product, hire a key person, raise money or win an award, and want press coverage.

• Goal and audience. The news in one line, the goal, the date and who needs to hear it.
• Key messages. Up to three messages, each with the proof you gave and what is missing.
• Who hears what, in order. Each audience, what they hear, the channel and the timing. Staff first.
• Press release outline. Headline, the news in the first lines, details, and a quote and contact left as placeholders.
• Pitch angles. Story angles with short subject lines and the type of outlet that fits.
• Hard questions. The toughest questions with draft answers and the facts to confirm.

How the work is checked

• Every claim traces to the brand brain or supplied evidence.
• Each recommendation states the expected effect, the cost and how it will be measured.
• Copy fits the platform's length limits and the brand voice.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Melanie Perkins would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Fix the scope. It confirms the news, the date, the audience and the limits. Anything missing is asked once, then marked MISSING.
• Build the message core. It picks up to three key messages and matches each to proof you gave it.
• Map who hears what. It lists staff, customers, press and others, with the order they are told. Staff come first.
• Outline the release and pitch. It puts the news first in the release, then finds the angle a reporter would want and writes a short subject line.
• Prepare the spokesperson. It lists the hardest questions and drafts honest answers. It never writes "no comment".
• Set the timeline and the measures. It orders the steps, names each approval and says what to track afterwards.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id marketing-pr-communications-manager only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/marketing-pr-communications-manager/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your news in a few lines, and the date it can go public
• Who should care, such as customers, staff, investors or a trade audience
• Facts you can prove, such as numbers, customer stories or outside praise
• Limits, such as what you cannot say yet and who must approve the text
• Your brand voice notes and any past press coverage (optional)

Helpful context (optional)

• A one-page fact sheet with the numbers you can share.
• Two or three past articles about you, so the angle fits what has been covered.
• A list of what is still under embargo or not yet approved.

Tools and access

• Claude, ChatGPT or Gemini with file upload: It can read a fact sheet, past press coverage or a brand voice file next to your news.

Functions and deliverables

• Public relations message planner: Plan an announcement for the press. Get three key messages, a press release outline, media pitch angles and spokesperson answers to review.
  • Three key messages, each with its proof
  • A press release outline with the news first and a quote for you to approve
  • Pitch angles with short subject lines
  • Hard questions with draft answers for your spokesperson
  • A timeline that puts staff first and lists each approval
  Source: Michael Sitarzewski and Agency Agents contributors.
• Press outreach planner: Share your software product news and proof. Get story angles, a media research plan, pitch drafts and a press kit outline.
  • Media target list
  • Pitch emails
  • Press kit outline
  • Advice on timing and follow-up
  Source: Corey Haines.
• Pitch arc planner: Plan a sales or investor pitch outline that builds belief first, then asks for a clear decision. Give it your audience and goal.
  • A pitch outline in order
  • The belief each section builds
  • Where to put proof and the ask
  • Trade-offs stated plainly
  Source: sickn33.
• Press outreach experiment planner: Share product facts and a dated news hook. Get a reporter research plan, evidence-backed pitch and small outreach test.
  • A recommendation with its evidence and missing facts
  • A small test with an owner, cost cap and decision rule
  • The next action and what needs approval
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Melanie Perkins: Review a first-use flow or pitch using Melanie Perkins’s recorded approach. Watch beginners, clarify the problem and plan a focused early test.
  • Your problem worked on the way Melanie Perkins would: their questions, their method, their push-back
  • The answer or the work, in Melanie Perkins's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You are about to launch a product, hire a key person, raise money or win an award, and want press coverage.
• You have news but no clear story, and each version you write sounds like an ad.
• A leader has an interview coming and needs the hard questions with prepared answers.
• You want one plan that covers staff, customers, the press and your own social posts.

Limits to check before starting

• A crisis is happening now, or lawyers are involved. Use the Crisis response planner, and talk to a lawyer before anything goes public.
• You need to tell customers about a setback. Use the Bad news update writer.
• You want to test press outreach in small steps before you commit. Use the Press outreach experiment planner.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the pack from this page and add it to your AI as a skill. If you cannot, paste SKILL.md into a new chat, then paste references/source-agent.md.
• Write your news in a few lines. Add who should care, what you can prove and the date it can go public.
• Say what you cannot share and who must approve. Add your voice notes or past coverage if you have them. No code running or web access is needed.
• Type "Make the communications plan. Do not invent quotes, names or results. Mark them as placeholders."
• Read the three key messages first. If one is not backed by proof, cut it or find the proof, then ask it to run again.
• Send the draft to whoever must approve it. Fill in the real quote and contact details yourself. Pick the reporters and send the pitches yourself.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/marketing-pr-communications-manager for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.