Press outreach planner
Say your news. Get a media list, pitch emails and a press kit outline.
Press outreach planner is a free AI skill for the job "Grow on social". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · MIT licence · Made by Corey Haines
Made by Corey Haines. See the original on GitHub; we copied it as it is, with its licence.
What it does
Tell it your news and get a plan to win press coverage: who to contact, what to say and what to put in your press kit. The skill starts by testing whether you have a real story, such as your own data, a sharp opinion, a milestone or a strong customer result. It stresses that the story is the trend or the conflict, with your product as proof. You get a target list of journalists, podcasts and newsletters, pitch emails written for each, and an outline for a press page. It also covers fast replies to news already breaking and says when to skip PR.
You give it
- Your news or announcement
- Product and audience
- Spokesperson availability
- Any data or customer results (optional)
You get
- Media target list
- Pitch emails
- Press kit outline
- Advice on timing and follow-up
Use it when
- You are launching a product and want coverage.
- A news story in your field gives you something to say.
- You have original data nobody has published.
- You are unsure whether PR is worth your time yet.
How to use it
- Add it to your AI once: download it and add the folder to Claude, ChatGPT or Codex as a skill.
- Ask for the job in your own words. Your AI opens the skill when it fits.