Hire an AI TikTok content planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• Three or four content pillars, with a starting split for each
• 10 video ideas, each with a 3-second hook, a format, a length and a call to action
• One test for each video, such as a new first line, with the number that shows if it worked
• A hashtag mix and sound notes for you to confirm in the app
• Ideas for creator partners and customer videos, if you ask for them
• Notes on reusing each video on Instagram Reels and YouTube Shorts
• A review plan with the numbers to read after each video

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You are starting a TikTok account for a product or a business.

• Pillars. Three or four content pillars with a starting share and the job each does for your buyer.
• 10 video ideas. A 3-second hook, format, length, call to action and one test for each video.
• Hashtags and sounds. Hashtag groups and how to choose sounds in the app, with what to confirm there.
• Creators and customer videos. Who to ask, what to ask for and what to give, with a note to disclose paid posts.
• Reuse plan. How to cut each video for Instagram Reels and YouTube Shorts.
• Review plan. The numbers to read after each video and what to change if they are low.

How the work is checked

• Every claim traces to the brand brain or supplied evidence.
• Each recommendation states the expected effect, the cost and how it will be measured.
• Copy fits the platform's length limits and the brand voice.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Gary Vaynerchuk would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Confirm the basics. It confirms product, buyer, goal, what you can film and account status. Missing items are asked for once, then marked MISSING.
• Set the pillars. It sets three or four pillars for your buyer and a starting split to adjust.
• Plan 10 videos. Each video gets a 3-second hook, a story shape, a length and a call to action.
• Add one test each. It picks one thing to change per video, such as the hook, and the number that shows the result.
• Plan the extras. It adds a hashtag mix, sound notes, creator partner ideas and how to reuse the video on Reels and Shorts.
• Plan the review. It names the numbers to read after each video and what to change if they are low.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id marketing-tiktok-strategist only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/marketing-tiktok-strategist/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• What you sell and who buys it, in your own words
• Your goal on TikTok, such as sales, leads or followers
• What you can film each week, with your phone, helpers and props
• Your account status, new or running, and your last few videos' numbers (optional)
• Two or three accounts you want to match (optional)
• Whether you plan to work with creators (optional)

Helpful context (optional)

• Screenshots of your last five videos with views, watch time and shares.
• Three of your customers' own questions, word for word.
• Your product list with the one thing each does best.

Tools and access

• Claude, ChatGPT or Gemini: All three can turn your product facts into hooks and scripts, and read screenshots of your analytics.
• The TikTok app: You choose current sounds and read your own numbers there. Your AI can't see them.

Functions and deliverables

• TikTok content planner: Get a TikTok plan: content pillars, 10 video ideas with 3-second hooks, one test for each and the numbers to read. Bring your product and buyer.
  • Three or four content pillars, with a starting split for each
  • 10 video ideas, each with a 3-second hook, a format, a length and a call to action
  • One test for each video, such as a new first line, with the number that shows if it worked
  • A hashtag mix and sound notes for you to confirm in the app
  • Ideas for creator partners and customer videos, if you ask for them
  • Notes on reusing each video on Instagram Reels and YouTube Shorts
  • A review plan with the numbers to read after each video
  Source: Michael Sitarzewski and Agency Agents contributors.
• Short video hook writer: Write short video hooks for Reels or TikTok. Give it your product and post idea. You get ten hooks, checked, and the two to film first.
  • Ten hooks, each tagged with its hook style
  • A length, reading and framing check for each hook
  • The on-screen text and first picture for your top three
  • The two hooks to film first
• Video opening hook writer: Get ten video opening lines for your Reel, TikTok or Short, plus a first picture for the best three and the two to film first.
  • Ten hooks in ten different styles, each with a word count
  • A first picture for your top three
  • The two hooks to film first, with the reason
• Founder video series planner: Plan a founder video series from real buyer questions. Get ten weekly videos, a one-phone filming setup and three cuts from your first shoot.
  • A question bank sorted into four threads, with what can be shown for each
  • A ten-week plan with each video's first line, short answer, what's shown and next week's question
  • A filming setup for one phone and one room
  • Three cuts from the first shoot, and a MISSING list of facts only the founder has
  • Any of its five checks the plan still missed, one line each, or none
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Gary Vaynerchuk: Plan useful content or an audience launch using Gary Vaynerchuk’s public approach. Fit the format, give value before asking and learn from real responses.
  • Your problem worked on the way Gary Vaynerchuk would: their questions, their method, their push-back
  • The answer or the work, in Gary Vaynerchuk's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You are starting a TikTok account for a product or a business.
• Your videos get views but few people watch to the end.
• You have one product and need a month of video ideas you can film with a phone.
• You want to test creators and need a plan for who to ask and what to test.

Limits to check before starting

• You sell through TikTok Shop. Use the TikTok Shop content planner or the TikTok Shop launch planner.
• You want to run TikTok ads. Use the TikTok starter campaign builder or the TikTok ads account auditor.
• You only want opening lines for videos. Use the Short video hook writer.
• You want to write to creators. Use the TikTok creator outreach planner.
• You post in China. Use the Douyin content planner.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the pack from this page and add it to your AI as a skill. Or paste SKILL.md, then references/source-agent.md, into a new chat. Claude, ChatGPT and Gemini all work.
• Paste what you sell, who buys it, your goal and what you can film each week. Say if your account is new or running.
• Add your last few videos' views, average watch time and shares from TikTok analytics if you have them.
• Say: "Plan my first 10 TikTok videos. Don't invent trends, sounds or numbers. Mark anything you can't check as a check for me."
• Read the hooks aloud and cut any that don't sound like you. Pick current sounds in the TikTok app.
• Film the first three videos, post them and bring back the numbers. Ask which test to run next.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/marketing-tiktok-strategist for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.