Hire an AI weekly social post writer

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• Last week's best and worst posts against your own average
• Up to three lessons, each with the posts behind it
• A week of posts with day, format, topic and first line
• A score out of 30 for each post, with weak ones reworked
• A note on any post worth showing to your ads team

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Changing the whole plan after one bad week. One post is a guess, not a trend.
• Judging posts from likes alone. Shares and saves tell you more about reach.
• Copying a rival's post. Plan from your own lessons.
• Planning more posts than the owner kept last week.
• Posting, replying or promoting anything.
• Generic copy that could fit any brand.

What a good result looks like

An example, not your task: You post to one platform by hand and want a plan that gets better each week.

• Last week. Your best and worst post and engagement compared with your own average.
• What we learned. Up to three lessons, each with the posts behind it.
• Next week's posts. One line per post with day, format, topic, first line, score out of 30 and a ready or weak tag.
• For the ads team. Any post that far beat your usual views, and whether to run it as is or reshoot the hook.
• Pace. Posts a week and the hours they take, set from what you really kept up.
• Files and missing. Each step's saved file and every line marked MISSING.

How the work is checked

• Every lesson names the posts it comes from. No lesson comes from a single post unless it is marked as a guess.
• No format was dropped on fewer than 20 posts.
• Every planned post was scored, and the rewrite rounds stopped at two.
• No price, claim or result appears that the brand file does not hold.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Gary Vaynerchuk and Jonah Berger would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Log last week. Adds last week's posts and numbers to its running file and reads the saved lessons.
• Read the week. Finds the best and worst posts against your own average, not only the platform's.
• Choose how to learn. Reviews formats once you have 20 posts and it is the first week of the month. Otherwise it reuses the saved calls.
• Diagnose the flops. For the worst one or two posts on X or LinkedIn, finds out if nobody saw it, people skipped it or people ignored it.
• Plan the week. Builds a base plan the first time. After that it extends your calendar by one week using the lessons.
• Write and check hooks. Writes hooks for video posts, then scores every post out of 30 and rewrites weak ones, up to two rounds.
• Flag the outliers. Marks any post that far beat your usual views for the ads team. It never boosts.
• Save and hand back. Updates the lessons file and stops for your yes.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id weekly-social-content-planner only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/weekly-social-content-planner/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Last week's posts with format, hook, date and numbers
• Your brand file with voice and what you may claim
• Your platform and your goal this month, growth or sales
• How many hours a week you can give
• Launches, sales or news coming up (optional)

Helpful context (optional)

• A screenshot of each post's retention or watch-time chart
• A note of anything that changed on your account last week, such as a new bio or a collaboration

Tools and access

• Claude Code: It can keep the social folder, read the running log and run on a weekly schedule.
• Your platform's analytics: Export last week's posts with views, shares, saves, comments and follows.
• Instagram Insights and TikTok analytics: They give views, shares, saves, comments and the 3-second hold for each post.
• Google Sheets: A plain table with one row per post is the easiest input.
• Any good chat AI: It does the grouping and writes the test from the table.
• Any good chat AI: Planning and writing first lines is text work any strong chat AI does well with this skill.
• The platform's own analytics: It shows views, watch time and replies for the monthly review.
• Any good chat AI: It can write and check the hooks. Attach a photo of your real first frame so it can judge contrast and clutter.
• Instagram Insights or TikTok analytics: They show the 3-second hold and where viewers leave, which is how you test the hook rules on your own account.
• Any good chat AI: Rating a draft against fixed reasons is text work any strong chat AI does well with this skill.
• Meta Ads Manager: It lets you load an existing Instagram or Facebook post as an ad and keep its comments.
• TikTok Ads Manager: It can run an existing post as a Spark Ad with the creator's authorisation code.
• Any good chat AI: It ranks the posts and writes the promo half from a pasted list.

Functions and deliverables

• Weekly social post writer: Review recent posts and plan a realistic next week. Get draft posts, revised hooks and lessons tied to actual results.
  • Last week's best and worst posts against your own average
  • Up to three lessons, each with the posts behind it
  • A week of posts with day, format, topic and first line
  • A score out of 30 for each post, with weak ones reworked
  • A note on any post worth showing to your ads team
• Social media results analyst: Compare post results and engagement rates. See ROI only when you supply sales revenue, spend and how sales were tracked.
  • Engagement rate for each post
  • Campaign totals and activity costs; financial ROI only when its required revenue and attribution inputs are supplied
  • Comparison with platform benchmarks
  • Top and bottom posts and what to do next
  Source: Alireza Rezvani.
• Social post format reviewer: Share at least 20 posts and their results. Get format reviews, a custom checklist score and a test plan.
  • Winners and flops grouped by format and hook type
  • The metric to chase for your goal
  • One idea set up as a test in several versions
  • Keep, change or drop for each format, and a score out of 100
• Low-performing post reviewer: Find out why your X or LinkedIn post flopped. Paste the post and its numbers to learn if it was unseen, skipped or ignored, and get one fix.
  • Verdict: not seen, skipped or ignored
  • Evidence from your numbers
  • Specific changes to try
  • Honest note when numbers are missing
  Source: sickn33.
• Social platform content planner: Share your business, buyers, platform and time budget. Get a month of post ideas, opening lines and a posting rhythm.
  • A description of how people post on that platform
  • A month of content ideas, each tied to something your audience cares about
  • A set of first lines to start the pieces
  • A posting rhythm, plus a monthly review rule
• Social content calendar maker: Plan a month of social media posts with a standing content calendar. Give it your brand and past posts. You get captions in your voice.
  • A rolling post calendar
  • Captions in your voice
  • Posts for each channel from one asset
  • Posts staged for your approval
  • Asset briefs for graphics
  Source: Anthropic.
• Short video hook writer: Write short video hooks for Reels or TikTok. Give it your product and post idea. You get ten hooks, checked, and the two to film first.
  • Ten hooks, each tagged with its hook style
  • A length, reading and framing check for each hook
  • The on-screen text and first picture for your top three
  • The two hooks to film first
• Shareable content checker: Check if your post or video is worth sharing. Get a score out of 30 on six reasons people pass things on, plus one change to test.
  • Six ratings from 0 to 5, each with a reason from your draft
  • A total out of 30 and how it was worked out
  • The weakest reason, named
  • One angle to test, and the one change that adds it
• Social post ad reviewer: Find which of your organic posts to turn into ads. Give it your posts and views. You get outliers ranked, each marked run as is or reshoot the hook.
  • Posts ranked against your baseline, with the reason each one stands out
  • A decision for each: run as is, or reshoot the hook
  • A promo back-half script for each reshoot
  • A note on who must agree before a post runs as an ad
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Gary Vaynerchuk: Plan useful content or an audience launch using Gary Vaynerchuk’s public approach. Fit the format, give value before asking and learn from real responses.
  • Your problem worked on the way Gary Vaynerchuk would: their questions, their method, their push-back
  • The answer or the work, in Gary Vaynerchuk's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Jonah Berger: Make a message easier to share or a change easier to try through Jonah Berger’s recorded research. Find the useful hook and remove barriers.
  • Your problem worked on the way Jonah Berger would: their questions, their method, their push-back
  • The answer or the work, in Jonah Berger's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You post to one platform by hand and want a plan that gets better each week.
• You have posted for a while and never looked back at which posts worked.
• You keep running out of ideas and want next week built from your own results.

Limits to check before starting

• You post on several platforms at once: run it once per platform, or plan the first week with the Social platform content planner.
• You need one post for a launch or a sale: use the Shareable content checker on that single draft.
• You have no numbers from last week and no brand file: write a brand file first with the Brand profile builder, then come back.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Start a chat with the agent. In Claude Code, add it as a skill or save it in .claude/agents, then ask it to plan next week.
• The first time, give it your brand file, your platform and your goal. It saves them.
• Each week, paste or attach last week's post numbers from your platform's analytics.
• Read the week's plan. Post the pieces you agree with yourself, or in your scheduler.
• Run it again next week. It adds the numbers to its log and keeps learning.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/weekly-social-content-planner for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.