Hire an AI social media strategist

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• One clear goal and a measure for it
• A job for each platform, and what not to post there
• Three or four content themes, each tied to your buyer
• A content cascade that turns one main piece into posts for each platform
• A four-week calendar, or a launch or event campaign plan
• A plan for staff and executives who post, if you ask for it
• A review plan with the numbers to read each week

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You sell to businesses and want one plan for LinkedIn and X.

• Goal and buyer. One goal, the number that shows progress and the buyer you want to reach.
• Platform jobs. What each platform does for the goal, which posts fit and who owns it.
• Content themes. Three or four themes, each with the buyer problem it answers and your proof.
• Content cascade. How one main piece becomes a post shaped for each platform.
• Four-week calendar. Posts by week, platform, theme and owner, or a launch or event plan.
• Team plan. Who posts, what they post and how often, if you ask for it.

How the work is checked

• Every claim traces to the brand brain or supplied evidence.
• Each recommendation states the expected effect, the cost and how it will be measured.
• Copy fits the platform's length limits and the brand voice.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Gary Vaynerchuk would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Confirm goal and buyer. It confirms the business, the buyer, one goal and who runs each account. Missing items are asked for once, then marked MISSING.
• Give each platform a job. It sets what LinkedIn and X each do for the goal, and what stays off each one.
• Set the themes. It picks three or four themes tied to the buyer's problems and what you can prove.
• Build the cascade. It plans how one main piece becomes a shorter post for each platform, without pasting the same text twice.
• Plan the calendar or campaign. It plans four weeks, or a launch or event campaign, with owners and dates.
• Plan the team and review. It adds a staff and executive posting plan if asked, and the numbers to read each week.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id marketing-social-media-strategist only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/marketing-social-media-strategist/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• What your business sells and who buys it, by job title
• Your main goal for social media, such as leads, hiring or authority
• The platforms you use now and who runs each one
• A launch, event or campaign date, if you have one (optional)
• Your last month's numbers from LinkedIn and X (optional). With no numbers yet, say so. The starting number is marked MISSING and the plan still runs.
• Names of two or three competitors or accounts you admire (optional)

Helpful context (optional)

• Screenshots of your top five posts on each platform from the last 90 days.
• A list of your last three launches or events and what you posted.
• Your sales team's notes on what buyers ask before they buy.

Tools and access

• Claude, ChatGPT or Gemini: All three can read screenshots of your analytics and turn them into a plan.
• LinkedIn and X analytics: You read your own post numbers there. Your AI can't see them.

Functions and deliverables

• Social media strategist: Get a B2B social media plan for LinkedIn and X: goals, platform roles, content themes, a 4-week calendar and the numbers to track.
  • One clear goal and a measure for it
  • A job for each platform, and what not to post there
  • Three or four content themes, each tied to your buyer
  • A content cascade that turns one main piece into posts for each platform
  • A four-week calendar, or a launch or event campaign plan
  • A plan for staff and executives who post, if you ask for it
  • A review plan with the numbers to read each week
  Source: Michael Sitarzewski and Agency Agents contributors.
• Social content calendar maker: Plan a month of social media posts with a standing content calendar. Give it your brand and past posts. You get captions in your voice.
  • A rolling post calendar
  • Captions in your voice
  • Posts for each channel from one asset
  • Posts staged for your approval
  • Asset briefs for graphics
  Source: Anthropic.
• Social platform content planner: Share your business, buyers, platform and time budget. Get a month of post ideas, opening lines and a posting rhythm.
  • A description of how people post on that platform
  • A month of content ideas, each tied to something your audience cares about
  • A set of first lines to start the pieces
  • A posting rhythm, plus a monthly review rule
• Social post calendar and draft writer: Name your platforms and goal. Get a content calendar and draft posts for those platforms.
  • A content calendar
  • Drafted posts for each platform
  • A topic mix
  • A reply and comment triage routine
  Source: Corey Haines.
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Gary Vaynerchuk: Plan useful content or an audience launch using Gary Vaynerchuk’s public approach. Fit the format, give value before asking and learn from real responses.
  • Your problem worked on the way Gary Vaynerchuk would: their questions, their method, their push-back
  • The answer or the work, in Gary Vaynerchuk's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You sell to businesses and want one plan for LinkedIn and X.
• You have a product launch or conference coming and need a campaign plan.
• A founder or sales team wants to post, and you need a simple plan to follow.
• Your social posts take time but nobody can say what they bring in.

Limits to check before starting

• You want ready-to-post text for a week. Use the Social post calendar and draft writer.
• You sell to consumers on Instagram or TikTok. Use the Instagram content planner or the TikTok content planner.
• You want to buy LinkedIn ads. Use the LinkedIn ads account auditor.
• You want to read last month's numbers. Use the Social media results analyst.
• You need a legal or crisis review of a sensitive post. Ask your lawyer or your communications lead.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the pack from this page and add it to your AI as a skill. Or paste SKILL.md, then references/source-agent.md, into a new chat. Claude, ChatGPT and Gemini all work.
• Paste what you sell, who buys it, your goal and which platforms you run. Add a launch date if you have one.
• Paste your last month's numbers from LinkedIn and X if you have them. Your AI can't see them.
• Say: "Make my social media plan for the next four weeks. Don't invent numbers. Mark anything you can't check as a check for me."
• Read the platform jobs and the themes first. Change any that don't match how you sell.
• Give the calendar to your writer or use the Social post planner to write each post. Bring your numbers back after four weeks.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/marketing-social-media-strategist for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.