Hire an AI content reuse planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A keep, grow or drop call for each platform, with the number behind it
• The one or two pieces picked and why
• Posts, emails and clip ideas for each pick, grouped by platform and ready to paste
• Video or podcast titles, descriptions and timestamps where they apply
• A month's calendar with the posts in place
• Voice fixes, so you learn the pattern

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Posting the same text on every platform.
• A teaser post whose only point is the link.
• Growing a platform because it is new, not because the audience is there.
• Repurposing a piece whose facts have gone stale without checking them.
• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.

What a good result looks like

An example, not your task: You publish articles, a newsletter or videos and most pieces get one day of attention.

• Last month. One line on pieces published, the two that earned most, and the platform that moved most.
• Platform calls. A keep, grow or drop call for each platform, with the number behind it.
• The picks. The one or two original pieces chosen, and why each was picked.
• The formats. Posts, emails and clip ideas for each pick, grouped by platform, with video titles and tags where they apply.
• The calendar. The month's dates, platforms and posts, spread by where your audience pays attention.
• Voice fixes. Lines changed to match your voice, each with the reason.

How the work is checked

• The picks are ranked from the results file, replies and shares first.
• No piece in pieces.md was repurposed twice.
• Every post gives its idea without a click.
• Every fact and claim comes from the original piece or the brand brain.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Rand Fishkin and Gary Vaynerchuk would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Read last month. Checks how last month's repurposed posts did and updates the keep, grow or drop call on each platform.
• Pick the pieces. Ranks originals by replies and shares, then completion, then views, and picks the top one or two not already used.
• Break each piece down. Turns each pick into a blog series, emails, posts and clip ideas, each adapted to its format.
• Write the no-click posts. Writes a post per pick that gives the whole idea on X or LinkedIn, with any link in the first reply.
• Handle video and audio. For a video or podcast pick, writes the title, description, tags and timestamps.
• Build the calendar. Spreads the posts across the month and the platforms that earn them.
• Check the voice. Ranks off-voice lines against your brand brain and fixes them.
• Log and hand back. Records every format made so nothing is repurposed twice, then stops.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id monthly-content-repurposer only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/monthly-content-repurposer/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Last month's results per piece, with views, completion, replies, shares and any traced sales
• The full text or transcript of the pieces you might repurpose
• Your brand brain, with voice and where your buyers spend time (advised)
• Your platforms and posting rhythm (advised)
• Last month's calendar, once it exists

Helpful context (optional)

• Comments and replies on your best piece, pasted as written
• The clip-cutting tool you use, so clip ideas match its limits
• Your best issues from the Weekly newsletter keeper, which make good picks

Tools and access

• Claude Code: It can keep the pieces and platforms files between months and run on a schedule.
• Your platform analytics: Export per-post results from each platform and your email tool. A CSV each is fine.

Functions and deliverables

• Content reuse planner: Choose strong existing content and turn it into posts, emails and clip ideas. Get drafts and a calendar to review.
  • A keep, grow or drop call for each platform, with the number behind it
  • The one or two pieces picked and why
  • Posts, emails and clip ideas for each pick, grouped by platform and ready to paste
  • Video or podcast titles, descriptions and timestamps where they apply
  • A month's calendar with the posts in place
  • Voice fixes, so you learn the pattern
• Content repurposing planner: Turn one source piece into email, social and video drafts shaped for each format.
  • Blog series outline
  • Email sequence
  • Social posts per platform
  • Short video scripts
  • Release order and cross links
  Source: RampStack.
• Article-to-social post writer: Share an article, newsletter or transcript. Get an X or LinkedIn post that works even if nobody clicks.
  • A shortlist of post-worthy ideas
  • One finished post on your pick
  • A strong opening line
  • A natural place for the link
  Source: sickn33.
• YouTube title and tags writer: Get YouTube titles, tags, and upload text based on web research, or check a live upload.
  • A title and description built on one keyword
  • A tag and hashtag set
  • Timestamps or show notes
  • An audit scorecard for a stuck video
  Source: sickn33.
• Social post calendar and draft writer: Name your platforms and goal. Get a content calendar and draft posts for those platforms.
  • A content calendar
  • Drafted posts for each platform
  • A topic mix
  • A reply and comment triage routine
  Source: Corey Haines.
• Draft brand voice checker: Share a draft and voice guide. Get ranked findings and before-and-after edits for top issues.
  • Issues ranked High, Medium or Low
  • The reason each line was flagged
  • A before and after fix for the top issues
  • A separate list of legal and compliance flags
  • A short overall verdict
  Source: Anthropic.
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Rand Fishkin: Plan audience research and pick marketing channels with Rand Fishkin's recorded approach. Find where your buyers pay attention and tie it to a goal.
  • Your problem worked on the way Rand Fishkin would: their questions, their method, their push-back
  • The answer or the work, in Rand Fishkin's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Gary Vaynerchuk: Plan useful content or an audience launch using Gary Vaynerchuk’s public approach. Fit the format, give value before asking and learn from real responses.
  • Your problem worked on the way Gary Vaynerchuk would: their questions, their method, their push-back
  • The answer or the work, in Gary Vaynerchuk's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You publish articles, a newsletter or videos and most pieces get one day of attention.
• You post on four platforms and cannot say which ones earn it.
• You want a month of posts from work you have already done.

Limits to check before starting

• You want one post from one piece: use a plain repurposing step in your AI, such as pasting the piece and asking for a post.
• You do not track results for each piece: pick the piece yourself and ask your AI to reshape it, because this agent ranks by results.
• You want it to publish or schedule for you: use your own scheduling tool, because this agent never posts anything.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Start a chat with the agent. In Claude Code, add it as a skill or save it in .claude/agents, then ask it to run last month.
• Export last month's results per piece from your platforms and email tool. Put them in one folder with the pieces, or attach them in the chat.
• Tell it your platforms and how often you post. It saves them.
• Read the calendar and the posts. Schedule the ones you agree with in your own tools.
• Run it again on the first Tuesday of next month. It reads how the repurposed posts did.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/monthly-content-repurposer for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.