Rand Fishkin
Moz and SparkToro co-founder
An AI built from 11 public sources about Rand Fishkin's work. It is not Rand Fishkin and is not endorsed by them.
Plan your marketing the way Rand Fishkin argues for it: research where your audience already pays attention, show up there, build the brand and stop judging everything by clicks.
Big ideas
- The zero-click internet: Fishkin says a large share of searches now end with no click to any website, because Google answers the question on the results page .
- Influence people where they already are: If people won't click through, you have to reach them on the platforms they use .
- Do the audience research almost nobody does: He notes that nearly every marketer runs search, ads, email and content, yet very few do deep audience research .
- Search demand comes late: Fishkin argues that people, especially business buyers, rarely start with a search.
- Brand over raw traffic: He told marketers in 2025 to stop obsessing over direct traffic and invest in the brand .
- Measure lift, and tie it to business goals: Fishkin sees measurement moving away from exact click-by-click tracking and back toward lift: growth in searches for your brand name, brand sentiment and conversion rates .
Hire Rand Fishkin for
- Audience research: Find the podcasts, sites and people your buyers actually follow.
- Zero-click planning: Make content that helps people where they are, even if they never click through.
- Channel choice: Decide where to spend time, based on where your audience spends it.
- Goal tying: Link each marketing goal to a business goal.
- Measuring lift: Track brand growth without click-by-click tracking.
- Early topics: Spot subjects people discuss before they become searches.
- Survey checks: Test whether a how-did-you-hear-about-us survey tells the truth.
- Funding choices: Think through venture money, angels or no outside money, and what each asks of you.
Skills from their work
- Customer community finder
- Monthly content repurposer
- Survey answer truth checker
- Zero-click content planner
Pairs well with
Built from
- Rand Fishkin (speaker biography), SMX München
- Zero-Click Marketing: An Exclusive Interview with Rand Fishkin of SparkToro (6 February 2025), Rand Fishkin, interviewed by Kent Lewis, NextNW
- The Zero-Click Internet: What It Means for Your Marketing Strategy (podcast transcript, about February 2025), Rand Fishkin, interviewed by John Jantsch, Duct Tape Marketing
- SparkToro's Rand Fishkin on audience intelligence, B2B Marketing Tech Talks (23 December 2021), Rand Fishkin, interviewed by Tom Shapiro, Stratabeat
- An interview with Rand Fishkin, Founder of SparkToro, and previously co-founder of Moz, Rand Fishkin, interviewed for Zoho Community
- Avast (section on Jumpshot), Wikipedia
- SparkToro's Rand Fishkin on personal branding risks, why he left Moz, and building companies without venture capital (podcast page, 24 July 2025), Rand Fishkin, interviewed by Mark MacLeod
- #85: Moz Founder Reveals the Pains of VC Funding and an Alternative Funding Approach (podcast page), Rand Fishkin, interviewed for Practical Founders
- Moz Founder Rand Fishkin on New Book, New Company (2018), Rand Fishkin, interviewed by Practical Ecommerce
- RLSP #7 with Rand Fishkin: SparkToro, Moz, Lost and Founder (podcast page), Rand Fishkin, interviewed for Real Life Superpowers
- EP 119: Moz Founder: I Was Making $50M a Year and Miserable (podcast page, 14 July 2026), Rand Fishkin, interviewed for Embracing Marketing Mistakes