Hire an AI store organic social video planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A setup score out of 100 for your accounts, with fixes in order and the one platform to keep for six months
• Format picks that fit your product and your people, each with a script outline
• Ten hooks across formats, each scored out of 100, with rewrites for the weak ones
• After posting, a keep, change or drop verdict for each format and hook type, and one test to run next

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You are starting social for your store and want a plan before you film.

• Step 1: Account check. Eight setup rules marked pass or fix, a score out of 100, fixes in order, and the one platform to keep.
• Step 2: Formats. Format picks that fit your product and people, a script outline for each, ten hooks and a tutorial shot plan.
• Step 3: Hook scores. Each hook scored out of 100, who it attracts, rewrites for weak ones, and which to film first.
• Step 4: What worked. Top posts and flops, a keep, change or drop verdict by format and hook type, and the next test.
• Hand-back summary. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Gary Vaynerchuk would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Check the account setup. Checks eight setup rules: account type, country, posting method, platforms, one hero platform, topic, outbound links and on-target ideas. It scores them and orders the fixes.
• Pick the formats. Takes your product and who will be on camera once the setup is fixed. Checks what you can film with your people and props, picks the formats that fit, writes a script outline for each and ten hooks.
• Score the hooks. Rates each hook for clarity and relevance, checks who it attracts, and rewrites the weak ones so you film the best first.
• Read what worked. Reads the export of the posts you filmed and published after steps 2 and 3, in groups, makes lists of hits, flat posts and flops, gives each format a verdict and sets the next test loop.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id start-your-stores-organic-social-from-zero only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/start-your-stores-organic-social-from-zero/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• A list of your accounts with type, country and how you publish
• The topics of your last 20 posts, one line each, if you have them
• Your product, price and key benefit
• Who can be on camera, and what props you have
• Who you serve, in a line or two
• After posting, a list of your posts with format, hook, topic, date and views (and watch rate, shares, saves and follows if you have them). You bring this back for step 4.

Tools and access

• Any good chat AI: It can check the list against the rules in a minute.
• Instagram and TikTok account settings: They show the account type and the location that each account was set up with.
• Any good chat AI: Matching formats to your product and writing hooks works in any current chat AI.
• TikTok: Shows the formats on the platform where they started, and lets you test them for free as organic posts.
• CapCut: A simple editor for the cuts, text and sound a short video needs.
• Any good chat AI: Any current chat AI can score text hooks. Attach a screenshot of the first frame if you want the visual layer judged.
• Meta Ads Manager: Needs an ad account. Shows early retention for a running video, so you can check scores against results.
• Instagram Insights and TikTok analytics: They give views, shares, saves, comments and the 3-second hold for each post.
• Google Sheets: A plain table with one row per post is the easiest input.
• Any good chat AI: It does the grouping and writes the test from the table.

Functions and deliverables

• Store organic social video planner: Share social accounts, product facts and goals. Get setup findings, short-video formats, hook scores and a review after real posting results.
  • A setup score out of 100 for your accounts, with fixes in order and the one platform to keep for six months
  • Format picks that fit your product and your people, each with a script outline
  • Ten hooks across formats, each scored out of 100, with rewrites for the weak ones
  • After posting, a keep, change or drop verdict for each format and hook type, and one test to run next
• Brand social account checker: Share account details, posting methods and recent topics. Get an eight-rule setup review, a custom score and changes to test first.
  • Pass or fix for each of eight rules
  • A score out of 100, with the points shown
  • The order to fix them in
  • The one platform to keep for six months
• Short video format picker: Pick the short video formats that fit your product and who is on camera. Get script outlines, 10 hooks and a weekly post mix.
  • A format pick with a script outline for each video
  • 10 hooks across formats
  • A narrower version of each hook
  • A shot plan for a tutorial that shows the product being used
  • A script for a video that carries a second story
• Video hook scorer: Score your video ad hooks out of 100, see who each one attracts, and get rewrites for the weak ones before you film.
  • A table with five scores per hook and a total out of 100
  • Who each hook pulls in or turns away, and whether it qualifies the right viewer
  • 3 to 6 rewrites for each weak hook, changing the audio, the words on screen or the visual one at a time
  • The top three hooks to film, the rest to cut, and a note on any claim to check
• Social post format reviewer: Share at least 20 posts and their results. Get format reviews, a custom checklist score and a test plan.
  • Winners and flops grouped by format and hook type
  • The metric to chase for your goal
  • One idea set up as a test in several versions
  • Keep, change or drop for each format, and a score out of 100
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Gary Vaynerchuk: Plan useful content or an audience launch using Gary Vaynerchuk’s public approach. Fit the format, give value before asking and learn from real responses.
  • Your problem worked on the way Gary Vaynerchuk would: their questions, their method, their push-back
  • The answer or the work, in Gary Vaynerchuk's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You are starting social for your store and want a plan before you film.
• Your posts get almost no views and you do not know if it is the account or the videos.
• You have posted at least 20 videos and want to know which formats to keep.

Limits to check before starting

• You have no product yet. Build the product and offer first, then come back to plan your store's social posts.
• Your account setup is already fixed. Use the Brand social account checker alone, or go straight to the Short video format picker.
• You only want to find why one post flopped. Use the Social post performance reviewer.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It has HANDOFF.md and four skill files, in the order they run: Brand social account checker, Short video format picker, Video hook scorer and Organic format tester.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• List your accounts and say how each one posts. Make the fixes, starting with the biggest, and decide who will be on camera.
• Film the formats it picks. Post your best 10 to 15 videos by hand over three weeks, and keep posting until you have at least 20.
• Export views and watch time for every post and bring them back. With fewer than 20 posts it tells you to keep posting.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/start-your-stores-organic-social-from-zero for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.