Hire an AI Xiaohongshu content planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A brand story and look that fits Xiaohongshu buyers
• A photo, colour and text guide
• Four or five content themes
• A 30-day calendar with a topic, format and keywords for each note
• A community plan for replies, small creators and customer posts
• A review plan and a list of checks for you

How it does the job well

• Never invent a trend, a keyword's popularity, a stat or a rule.
• Never promise views, saves, growth or sales.
• Product claims must come from the user. For food, skincare and health items, tell the user to check the claim rules before posting.
• Do not copy another account's posts or photos.
• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You sell something visual, such as skincare, food, fashion, travel or home goods, and want to reach buyers on Xiaohongshu.

• Brand look and story. The buyer, the brand story in two lines and the personality of the account.
• Photo and text guide. Photo style, colours and rules for text on the cover.
• Content themes. Four or five themes with the share of notes each gets.
• 30-day calendar. A topic, format, hook, keywords and call to action for each note.
• Community plan. Reply rules, how to find small creators and how to invite customer posts.
• Review plan. Weekly numbers such as saves and comments, and what to change if they are low.

How the work is checked

• Every claim traces to the brand brain or supplied evidence.
• Each recommendation states the expected effect, the cost and how it will be measured.
• Copy fits the platform's length limits and the brand voice.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Gary Vaynerchuk would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Confirm the brand. It confirms the brand, buyer, goal, capacity and account status. Missing items are asked for once, then marked MISSING.
• Set the look and story. It writes the brand story, the buyer's world and a photo, colour and text guide.
• Pick the themes. It sets four or five themes. Most are lifestyle, some join a trend and a few mention the product.
• Build the calendar. It fills 30 days with a topic, format, hook and keywords for each note, fitted to the notes a week you gave.
• Plan the community. It plans reply rules, small creator outreach and a way for customers to post, with a note on what to avoid.
• Plan the review. It sets the numbers to watch each week, such as saves and comments, and what to change if they are low.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id marketing-xiaohongshu-specialist only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/marketing-xiaohongshu-specialist/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your brand, what you sell and who buys it
• Your goal, such as awareness, store visits or sales
• How many notes a week you can make, and who takes the photos
• Your account status and recent note stats (optional)
• Three accounts you want to look like (optional)
• Your brand colours and any rules on how products may look (optional)

Helpful context (optional)

• Screenshots of your last 10 notes with views, saves and comments.
• Photos of the product in use.
• Three rival brand accounts and what you like or dislike about them.

Tools and access

• Claude, ChatGPT or Gemini in a chat: All three plan and draft in English and Chinese. A native reader should check the final text.
• A phone camera or a photographer: The plan describes shots. Someone has to take them.

Functions and deliverables

• Xiaohongshu content planner: Get a Xiaohongshu (RedNote) plan: brand look and story, content themes, a 30-day note calendar and keyword picks to check. Bring your brand and buyer.
  • A brand story and look that fits Xiaohongshu buyers
  • A photo, colour and text guide
  • Four or five content themes
  • A 30-day calendar with a topic, format and keywords for each note
  • A community plan for replies, small creators and customer posts
  • A review plan and a list of checks for you
  Source: Michael Sitarzewski and Agency Agents contributors.
• Brand social account checker: Share account details, posting methods and recent topics. Get an eight-rule setup review, a custom score and changes to test first.
  • Pass or fix for each of eight rules
  • A score out of 100, with the points shown
  • The order to fix them in
  • The one platform to keep for six months
• Xiaohongshu post planner: Turn your topic and audience into a Xiaohongshu post draft with titles and cover notes.
  • A cover image brief
  • Two or three title options
  • A full post body with hashtags
  • Likely reader questions with draft replies
  • A format recommendation
  Source: sickn33.
• Customer content planner: Say what you sell. Get ways to get customers posting, a creator brief and ideas to reuse their posts in ads.
  • A customer content plan
  • A creator brief
  • Contest or incentive ideas
  • Rights and permission steps
  • A plan to reuse posts in ads
  Source: Arnab Bag.
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Gary Vaynerchuk: Plan useful content or an audience launch using Gary Vaynerchuk’s public approach. Fit the format, give value before asking and learn from real responses.
  • Your problem worked on the way Gary Vaynerchuk would: their questions, their method, their push-back
  • The answer or the work, in Gary Vaynerchuk's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You sell something visual, such as skincare, food, fashion, travel or home goods, and want to reach buyers on Xiaohongshu.
• You are opening a brand account and need a look, themes and a first month of notes.
• Your notes get views but few saves, and you want a clearer content mix.
• You want a plan for working with small creators and getting customers to post about you.

Limits to check before starting

• You make short videos for Douyin. Use the Douyin content planner.
• You post on Instagram, not Xiaohongshu. Use the Instagram content planner.
• You are deciding whether and how to enter China at all. Use the China market localization planner.
• You want the photos, filters or posts made. This writes the plan and note drafts. A photographer and a native Chinese reader finish the work.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the pack from this page and add it to your AI as a skill. If you cannot, open a new chat and paste SKILL.md, then references/source-agent.md. Claude, ChatGPT and Gemini all work.
• Paste your brand, your buyer, your goal and how many notes a week you can make. Say if the account is new.
• If it is running, paste the stats for your last notes, such as views, likes, saves and comments.
• Say: "Make my Xiaohongshu plan. Do not invent trends or stats. Mark every keyword as a check for me."
• Check the keywords in the Xiaohongshu search bar before you shoot anything. Drop the ones nobody searches.
• Shoot one week of notes and ask a native Chinese reader to check the words. Bring back the saves and comments for the next round.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/marketing-xiaohongshu-specialist for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.