Hire an AI WeChat account content planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A reader profile with needs, pain points and what they like to read
• Four or five content themes tied to your goal
• A 12-week calendar with theme, format, goal and call to action for each post
• A menu, welcome message and keyword reply plan
• A weekly review plan with the numbers to watch
• A list of assumptions and checks for you

How it does the job well

• Never invent a stat, a rival account or a WeChat rule.
• Never promise open rates, growth or sales.
• Do not plan spam: respect the user's readers and WeChat's messaging limits.
• Ads, WeChat Pay and Mini Program builds are out of scope. Say so and stop there.
• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You have just opened a WeChat Official Account and need a plan for the first 12 weeks.

• Reader profile. Who reads you, what they need and what makes them open a post.
• Content themes. Four or five themes, with the reason each is there and its usual format.
• Calendar. 12 weeks of posts, each with a theme, format, goal and call to action.
• Menu and replies. The account menu, the welcome message and keyword replies.
• Review plan. The weekly numbers to watch and what to change if they fall.
• Assumptions and checks. What you must check in WeChat or with a native reader.

How the work is checked

• Every claim traces to the brand brain or supplied evidence.
• Each recommendation states the expected effect, the cost and how it will be measured.
• Copy fits the platform's length limits and the brand voice.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Gary Vaynerchuk would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Confirm the account. It confirms the business, readers, goal, account type and weekly capacity. Missing items are asked for once, then marked MISSING.
• Profile the reader. It writes who reads you, what they need and what makes them open a post. It uses your stats only if you gave them.
• Pick the themes. It sets four or five themes that fit both your goal and your readers, and says why each is there.
• Build the calendar. It fills 12 weeks with posts. Each has a theme, a format such as article, poll or video, a goal and one call to action.
• Plan the menu and replies. It plans the account menu, the welcome message and keyword replies for the questions you get most.
• Plan the review. It sets the weekly numbers to watch, such as opens, reads and unsubscribes, and what to change if they fall.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id marketing-wechat-official-account only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/marketing-wechat-official-account/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• What your business sells and who your readers are
• Your goal, such as awareness, leads, sales or keeping customers
• Your account type and number of subscribers, or say it is new
• How many posts a week you can write and who writes them
• Article stats from the account dashboard, such as opens, reads and unsubscribes (optional)
• Two or three rival accounts you read (optional)

Helpful context (optional)

• A screenshot or export of your article stats from the account dashboard.
• Your most read post and your least read post.
• Questions subscribers send you most, for the keyword replies.

Tools and access

• Claude, ChatGPT or Gemini in a chat: All three plan and draft in English and Chinese. A native reader should check the final text.

Functions and deliverables

• WeChat account content planner: Get a WeChat Official Account content plan: reader profile, content themes, a 12-week calendar and a menu and auto-reply set-up. Bring your goal.
  • A reader profile with needs, pain points and what they like to read
  • Four or five content themes tied to your goal
  • A 12-week calendar with theme, format, goal and call to action for each post
  • A menu, welcome message and keyword reply plan
  • A weekly review plan with the numbers to watch
  • A list of assumptions and checks for you
  Source: Michael Sitarzewski and Agency Agents contributors.
• WeChat article planner: Plan your next WeChat Official Account article with title options, a section-by-section layout and a call to action built for WeChat readers.
  • Several title options
  • Article outline and layout
  • Sharing and Moments hooks
  • Call to action to private traffic
  • Posting schedule suggestion
  Source: sickn33.
• Customer content planner: Say what you sell. Get ways to get customers posting, a creator brief and ideas to reuse their posts in ads.
  • A customer content plan
  • A creator brief
  • Contest or incentive ideas
  • Rights and permission steps
  • A plan to reuse posts in ads
  Source: Arnab Bag.
• Themed ad layout planner: Plan the layout of an image ad by theme and shape. Get zone shares, text rules, a diagram and three or four layout options.
  • A text diagram of the layout with the share of the canvas for each zone
  • Word limits and weight rules for each piece of text
  • Button position, size and contrast rules
  • Three or four versions, each with when to use it and what it gives up
  • Three do and three do not for your theme
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Gary Vaynerchuk: Plan useful content or an audience launch using Gary Vaynerchuk’s public approach. Fit the format, give value before asking and learn from real responses.
  • Your problem worked on the way Gary Vaynerchuk would: their questions, their method, their push-back
  • The answer or the work, in Gary Vaynerchuk's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You have just opened a WeChat Official Account and need a plan for the first 12 weeks.
• Your posts get few opens or reads and you do not know which themes to keep.
• You want a welcome message, a menu and keyword replies so subscribers find answers on their own.
• You want your account to bring in leads or sales without sounding like an ad.

Limits to check before starting

• You want WeChat group chats and customer lists across channels. Use the Customer community planner.
• You are entering the China market and need to choose channels first. Use the China market localization planner.
• You post short videos, not articles. Use the Douyin content planner.
• You want paid ads, WeChat Pay set-up or a Mini Program built. This agent plans content only.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the pack from this page and add it to your AI as a skill. If you cannot, open a new chat and paste SKILL.md, then references/source-agent.md. Claude, ChatGPT and Gemini all work.
• Paste your business, your readers, your goal and how many posts a week you can write. Say if the account is new.
• If the account is running, paste your recent article stats from the WeChat dashboard.
• Say: "Make my WeChat plan. Do not invent stats or platform rules. Mark anything I must check as a check for me."
• Read the themes first. Cut any theme you cannot write well each week.
• Write the first two posts. Ask a native Chinese reader to check the text, then bring back the open and read numbers for the next round.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/marketing-wechat-official-account for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.