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Video hook scorer
Paste your video hooks and who sees them. Get each scored out of 100, with rewrites.
Video hook scorer is a free AI skill for the job "Check ads before they go live". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Level: beginner
What it does
A hook is the first line and the first seconds of a video ad. Its job is to attract the right buyer. Stopping the scroll is not enough, because Meta also learns from who watches. A hook that grabs everyone, such as a loud noise or a knife through the product, can train the system on the wrong people. This skill rates each hook on five points: clarity, relevance, novelty, specificity and credibility. Each point gets 1 to 5. Add the five and multiply by 4 for a score out of 100. That scale is this skill's own, built from the order of importance the sources gave. It is not a Meta number and it does not predict sales. Clarity and relevance carry the verdict. It also checks all three layers (what is said, the words on screen and what is seen), fit with the body, and whether the hook…
You give it
- The hooks, each with the spoken line, the words on screen and what is seen in the first 3 seconds
- The buyer each hook is for and the problem it speaks to
- The body script, so hooks can be checked against it (optional)
- The product claims you may make (optional)
- A video ad script (optional)
You get
- A table with five scores per hook and a total out of 100
- Who each hook pulls in or turns away, and whether it qualifies the right viewer
- 3 to 6 rewrites for each weak hook, changing the audio, the words on screen or the visual one at a time
- The top three hooks to film, the rest to cut, and a note on any claim to check
Use it when
- You have a batch of hook ideas and need to pick the few worth filming.
- A video has weak early retention and you want to know whether the hook is the cause.
- You are about to test hooks and want to cut a list of 20 down to 5.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste each hook with its spoken line, on-screen words and first-3-seconds visual.
- Say who is meant to see the ad and how much they already know about the problem and about you.
- Paste the body script if you have it, so the skill can check the hook matches.
- Film the top three, then use trial reels or a small test to see which really holds viewers.
Workflows that use it
- Revive a hero ad that is slowing down
- Shoot a batch of founder ads in one afternoon
- Start your store's organic social from zero