Hire an AI video ad hook revival planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• The cause of the fade, how much life the ad has left, and a pace that fits your stock and cash
• Ten or more new hook briefs on the same body, each scored out of 100 with a film, fix or cut call
• A hit rate showing how many of your ads cleared your return line, and which ideas to keep making
• A hook rubric of your winners, with fill-in-the-blank hook templates

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: Your best ad costs more every week and its return is falling, but you do not want to rebuild it from scratch.

• Step 1: Revival plan and hooks. The cause of the fade, life stage, pace, ranked revival moves and ten or more hook briefs on the same body.
• Step 2: Hook scores. Each hook scored out of 100, who it attracts, rewrites and the three hooks to film first.
• Step 3: Hit rate. How many of your ads cleared your return line, and which ideas to make next.
• Step 4: Hook rubric. What winning and losing hooks share, plus fill-in-the-blank hook templates and grades for new drafts.
• Hand-back summary. Each step's file, any step not run and why, and every missing item in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

Capabilities

• Find why the ad is fading. Reads the ad's life, calls the cause (stale or too small an audience), ranks the revival moves and writes ten or more new hook briefs on the same body.
• Score the new hooks. Rates each hook for clarity, relevance, novelty, specificity and credibility, checks who it attracts, and picks the three to film first.
• Count what cleared the line. After your week of tests, counts the ads that beat your return line, keeps every idea that pays, and plans the next real changes.
• Save what won as a rubric. Compares winning and losing hooks, writes each winner as a template with blanks, and grades any new draft hook against it.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id revive-a-hero-ad-that-is-slowing-down only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/revive-a-hero-ad-that-is-slowing-down/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• The ad's spend and return by week since launch (frequency and audience size too, if you can see them)
• The transcript of the ad
• Who the ad speaks to, in a line or two
• The hooks you have already used (optional)
• How your stock and cash look, so step 1 can pick a pace (optional)
• After your test week, your results export for the new hooks and your break-even return

Tools and access

• Meta Ads Manager: It shows spend, frequency and hook and hold rate for the fading ad, and runs the opener tests.
• Instagram trial reels: A cheap way to read how far a hook travels and where viewers drop, if the feature is open to your account.
• Any good chat AI: Any current chat AI can write hook briefs from a transcript and a list of levers.
• Any good chat AI: Any current chat AI can score text hooks. Attach a screenshot of the first frame if you want the visual layer judged.
• Meta Ads Manager: Needs an ad account. Shows early retention for a running video, so you can check scores against results.
• Meta Ads Manager: Its Columns menu has the compare attribution settings and incremental view the skill reads, and it exports by ad.
• Any good chat AI: Any current chat AI can count hits and rank concepts from a pasted export.
• Any good chat AI: Any current chat AI can sort pasted ads, find patterns and grade drafts. Paste transcripts and results as text.
• Meta Ad Library: Shows a rival's active ads and how long they have run, which hints at which ones win.

Functions and deliverables

• Video ad hook revival planner: Share the slowing ad, script and dated results. Get possible causes, new opening hooks, scores and a later test-results review.
  • The cause of the fade, how much life the ad has left, and a pace that fits your stock and cash
  • Ten or more new hook briefs on the same body, each scored out of 100 with a film, fix or cut call
  • A hit rate showing how many of your ads cleared your return line, and which ideas to keep making
  • A hook rubric of your winners, with fill-in-the-blank hook templates
• Fading ad refresh planner: Give it a fading winner's numbers. Get the cause, ranked revival moves and 10 hook briefs.
  • A cause call, with the numbers behind it
  • Ranked revival moves and a pacing plan that fits your stock
  • 10 or more hook briefs, each tagged with the lever it changes (3 for a small budget)
  • A shoot list, a test plan with names, and a log of what changed
• Video hook scorer: Score your video ad hooks out of 100, see who each one attracts, and get rewrites for the weak ones before you film.
  • A table with five scores per hook and a total out of 100
  • Who each hook pulls in or turns away, and whether it qualifies the right viewer
  • 3 to 6 rewrites for each weak hook, changing the audio, the words on screen or the visual one at a time
  • The top three hooks to film, the rest to cut, and a note on any claim to check
• Ad testing success rate planner: Share an ad export. Calculate how often new concepts meet your profit target and identify ideas to develop.
  • Your creative hit rate, with the sum shown
  • A concept list ranked by spend, with keep, leave alone, iterate or drop
  • An iteration brief for each winning concept
  • A volume plan for the next batch
• Video hook review checklist writer: Build a winning hook rubric from your top ads and one rival's. Get hook formats, plus your draft hooks graded A to D with three rewrites.
  • Winners and losers split at the break point for each source
  • A rubric in four buckets: psychology, trigger words and framing, grammar, and what is not obvious
  • Rules shared across sources, plus custom rules per source, and fill-in-the-blank hook formats
  • An A to D grade with reasons, and three rewrites, for each draft hook
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one

Tasks you can use it for

• Your best ad costs more every week and its return is falling, but you do not want to rebuild it from scratch.
• One ad takes more than half of your ad spend, and you want a replacement ready before it fades.
• You have a few strong ads and want to know what their openers have in common.

Limits to check before starting

• You have a new ad with no results yet: use the Pre-launch ad checker before you spend.
• You want ad copy tested on its own: use the Ad test brief writer to plan the test.
• You only need to check an ad against Meta rules: use the Ad and page policy checker.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the pack. It holds HANDOFF.md and four skill files, in the order they run: Fatigued ad reviver, Video hook scorer, Creative hit rate planner, then Winning hook rubric builder.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Paste the ad's weekly spend and return, its transcript, and who it speaks to. Say how your stock and cash look.
• Read the cause call and the hook scores. Film the top hooks on the old body and run them for about a week.
• Come back with the test results and your break-even return. It counts the winners and builds your hook rubric.
• Keep the rubric and grade each new hook against it before you film.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/revive-a-hero-ad-that-is-slowing-down for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.