Hire an AI existing image ad test planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A grid showing which types and styles your ads cover
• Up to three new tests, each in a different type
• A brief with three ideas and three different versions each
• Image ad copy for every version
• Opening lines with a score out of 4 and a fix for weak ones

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You run image ads and every new one looks like the last.

• Gap grid. A grid of ad types and styles you already cover, the question buyers still have, and up to three new tests.
• Test brief. The evidence grade, a plan, and three ideas, each with the buyer doubt, the answer and three versions.
• Ad copy. A headline and text for each version in the brief, with one appeal each.
• Opening lines. About ten opening lines, each scored out of 4, with a fix for weak ones.
• Hand-back summary. Each step's file, any step not run and why, and every missing item in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Eugene Schwartz and John Caples would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Finds the gaps. Uses the image ad gap finder to code each ad and fill a grid of types and styles, then pick new cells.
• Writes the test brief. Uses the test brief skill to grade the evidence, name the buyer doubt and write three versions per idea.
• Writes the copy. Uses the image ad copy skill to write headline and text for each version, one appeal each.
• Scores the opening lines. Uses the opening line skill to write about ten lines and score each on four checks.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id image-ad-test-plan only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/image-ad-test-plan/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your running image ads, as pictures with their text
• Your brand file
• Your ad results (optional)
• Customer reviews (optional)

Tools and access

• Meta Ads Manager: Exports impressions, link clicks, purchases and spend per ad for the dates you pick.
• Google Sheets: Works out medians and click rates from the export, so you can check its numbers.
• Any good chat AI: Coding ads and writing cards works well in any strong chat AI that can read images.
• Meta Ads Manager: An export by ad for the last 1 to 4 weeks shows spend, purchases and frequency, which pick explore, extend or refresh.
• Meta Ad Library: Shows what runs now, as 'observed' evidence when you have no export.
• Google Sheets: Tracks cost per sale and frequency week by week, so you can see when a winner starts wearing out.
• Any good chat AI: Writing to field limits from your proof works well in any strong chat AI.
• Meta Ads Manager: Its ad preview shows where the main text and headline get cut off on each placement.
• Any good chat AI: Hooks are short and the checks are plain, so Claude, ChatGPT or Gemini all do this well.
• Meta Ad Library: Shows the ads other brands run now, so you can check a hook isn't one buyers already see everywhere.
• Meta Ads Manager: Exports results for each ad, so score mode can be checked against the openings you ran.

Functions and deliverables

• Existing image ad test planner: Share current image ads, brand facts and results. Get coverage gaps, a test brief, copy drafts and opening-line scores.
  • A grid showing which types and styles your ads cover
  • Up to three new tests, each in a different type
  • A brief with three ideas and three different versions each
  • Image ad copy for every version
  • Opening lines with a score out of 4 and a fix for weak ones
• Image ad variety reviewer: Find the image ad types you're missing. Attach your ads and results to get an ad gap grid, up to three test briefs and a score out of 100.
  • A grid of your ads by type and look, with the empty spots shown
  • The signals in your numbers, each with the figures behind it
  • Up to three ad cards, each a different type, traced to a signal
  • A log of claims that were cut, so they don't creep back in
  • A score out of 100 for the plan, with one line for each check it missed
• Ad test brief writer: Share brand facts and any ad results. Get three ideas, nine distinct designer briefs and questions to fill key gaps.
  • A header with the evidence grade, the plan chosen and why
  • Three ad ideas, each aimed at a different buyer doubt, with a filled-in thinking block
  • Nine versions with layout, headline, picture and what each one changes
  • A footer listing guesses and the questions to ask the founder
  • Any check the brief still misses, one line each
• Image ad copy writer: Get every word your image ad needs, on the picture and around it, in two or three versions that each test a different appeal.
  • For each version, the headline and support line on the image, main text, headline under the image, description and button, with counts
  • A note naming the ad type, what the buyer knows and the appeal each version tests
  • A story for the main text, if you asked for one
• Ad opening writer and reviewer: Share your buyer and product facts. Get ten ad openings, or a scored review of your own.
  • In write mode, about ten hooks across the moves your facts allow, at most three per move
  • For each, what backs it, its next line, a short screen version and what a win would tell you, plus what's seen for video
  • In score mode, each hook's four checks, a score out of 4, the honesty gate and a fix for any under 3
  • A list of what it skipped and why, or the buyers your hooks miss
  • A set score out of 100, the points won on the four checks across all hooks, with gate failures counted as zero
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Eugene Schwartz: Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.
  • Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back
  • The answer or the work, in Eugene Schwartz's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• John Caples: Write headlines and plan a fair ad test through John Caples’s recorded approach. Lead with the reader’s gain and count replies by version.
  • Your problem worked on the way John Caples would: their questions, their method, their push-back
  • The answer or the work, in John Caples's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You run image ads and every new one looks like the last.
• You have a designer waiting for a brief.
• You want each test to teach you something even if it loses.

Limits to check before starting

• You have no image ads running yet: use the Single image ad planner to plan your first ad.
• You only need the test brief: use the Ad test brief writer.
• You want to check ads against Meta rules before launch: use the Meta ad policy checker.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It is a zip with HANDOFF.md plus one skill file for each step.
• Open Claude Code, or a Claude Project where you can add files. Add the unzipped folder.
• Add your image ads as pictures, and your brand file. Add results and reviews if you have them.
• Say "Follow HANDOFF.md". It runs four steps in order and saves each result as a file.
• Check the ad copy before you use it. Any health claim must match your brand file's approved claims. If it does not, the line is held back and marked for your review.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/image-ad-test-plan for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.