AI Blocks › Plan what ads to test
Ad test brief writer
Paste your brand file and results. Get three ideas, nine designer-ready versions and questions for the founder.
Ad test brief writer is a free AI skill for the job "Plan what ads to test". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Level: advanced · Tested
What it does
Most ad briefs list a few headlines and leave the rest to the designer. The versions end up as the same ad reworded, and ad platforms tend to treat near-copies as one ad and spend on just one of them. So you test less than you think. This skill thinks before it writes. First it grades your evidence, from a proper split test down to someone else's ads, because that limits what it may claim. Then it picks one of three plans: explore new ideas, extend a winner that's holding up, or refresh a winner that's wearing out. Each idea names the doubt that stops your buyer (why switch, will it work, will it work for me, is it worth it, can I trust you) and the fact that answers it. Only then does it write three versions, each with its own first frame and its own change in message,…
You give it
- Your brand file (facts, offers, claims you may make, buyers, voice, competitors)
- Your ad results per ad for the last 1 to 4 weeks, or what the founder has seen (optional)
- Your target return or cost per sale (optional)
- Customer reviews or quotes (optional)
- Your last brief, so no idea repeats (optional)
- Your results (optional)
- Customer words (optional)
- Competitors (optional)
You get
- A header with the evidence grade, the plan chosen and why
- Three ad ideas, each aimed at a different buyer doubt, with a filled-in thinking block
- Nine versions with layout, headline, picture and what each one changes
- A footer listing guesses and the questions to ask the founder
- Any check the brief still misses, one line each
Use it when
- You have a month of ad results and need the next round planned, not guessed.
- Your test ads keep looking alike and one of them takes all the spend.
- You hand ads to a designer or freelancer and want them made without a round of questions.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your brand file underneath, including the claims you may and may not make.
- Paste your ad results, one row per ad, and your target if you have one.
- Paste your reviews and your last brief if you have them.
- Read the header first. If it says "Not proven", treat every idea as a test, not a sure thing.
- Answer the founder questions in the footer, then run it again for a tighter brief.
Workflows that use it
- Plan image ad tests from the ads you already run
- Know which ads to keep, cut and make next
- Find why sales dropped and brief your next ads
- Turn rival ads into test briefs and a campaign layout
- Ad fatigue watcher
- Ad test sprint runner