Hire an AI Weibo strategist

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• Account positioning, with persona, tone and topic area
• A content calendar mixing daily posts, topic posts and trend posts
• A hashtag plan with brand, campaign and trend tags
• A topic campaign plan or a crisis playbook, if you asked for one
• A creator plan with tiers and checks, if you asked for one
• A compliance check and a review plan

How it does the job well

• Never invent a trend, a stat, a price or a rule.
• Never plan fake engagement, bought comments or spreading unverified claims.
• Never promise reach, rankings or sales.
• For Chinese text, say a native reader must check it.
• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You are starting or resetting a brand account on Weibo and need a three-month plan.

• Account positioning. The persona, tone and topic area, with the evidence from your stats.
• Content calendar. Posts by week with type, topic, hashtag, format and goal.
• Hashtag plan. Brand tags, campaign tags and how to pick trend tags.
• Topic campaign. Phases from warm-up to wrap-up, with timing, owners and a materials checklist.
• Crisis playbook. Alert levels, who answers, response times to adjust and draft statements.
• Creator plan. Creator tiers and the checks to run before you pay anyone.

How the work is checked

• Every claim traces to the brand brain or supplied evidence.
• Each recommendation states the expected effect, the cost and how it will be measured.
• Copy fits the platform's length limits and the brand voice.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Gary Vaynerchuk would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Choose the job. It confirms the brand, goal, capacity and which job you want. Missing items are asked for once, then marked MISSING.
• Position the account. It sets the persona, tone and topic area, and reads your stats only if you gave them.
• Plan the content. It builds a calendar and a hashtag system with three levels, from brand tags that last to tags for one campaign and tags that follow a trend.
• Plan a campaign or a crisis response. If you asked, it writes the topic campaign with its phases and materials, or the crisis playbook with levels, owners and drafts.
• Plan creators and fans. It plans creator tiers, what to check before you pay a creator, and fan activities such as polls and Q and A.
• Check and review. It checks claims and ads against the compliance rules, then sets the numbers to review each week.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id marketing-weibo-strategist only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/marketing-weibo-strategist/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your brand and what you sell
• Your goal on Weibo, such as awareness, a launch or customer care
• The job you want, such as an account plan, a topic campaign or a crisis playbook
• How many posts a week you can make, and your budget if any
• Your account status and recent post stats (optional)
• For a crisis playbook, the mentions or posts to read (optional)

Helpful context (optional)

• A screenshot of your last month of post stats from Weibo.
• Three rival brand accounts you want to match or beat.
• Your list of claims you may and may not make about the product.

Tools and access

• Claude, ChatGPT or Gemini in a chat: All three plan and write Chinese. A native reader should check the final text.

Functions and deliverables

• Weibo strategist agent: Get a Weibo marketing plan: account positioning, a content calendar and hashtag topics, plus a topic campaign or crisis playbook if you need one.
  • Account positioning, with persona, tone and topic area
  • A content calendar mixing daily posts, topic posts and trend posts
  • A hashtag plan with brand, campaign and trend tags
  • A topic campaign plan or a crisis playbook, if you asked for one
  • A creator plan with tiers and checks, if you asked for one
  • A compliance check and a review plan
  Source: Michael Sitarzewski and Agency Agents contributors.
• Campaign brief and calendar builder: Plan a campaign brief in minutes. Give your goal, audience, dates and budget. You get messages, channels and a week-by-week content calendar.
  • A campaign brief with a measurable goal
  • Audience and message sections
  • A channel plan
  • A week-by-week content calendar
  • Success measures
  Source: Anthropic.
• Brand social account checker: Share account details, posting methods and recent topics. Get an eight-rule setup review, a custom score and changes to test first.
  • Pass or fix for each of eight rules
  • A score out of 100, with the points shown
  • The order to fix them in
  • The one platform to keep for six months
• Job ad campaign planner: Plan a recruiting campaign for one role: channels and budget, job ad copy, a 4-week content calendar and an A/B test plan.
  • A channels and budget table
  • Job ad copy and three headline options
  • A four-week content calendar
  • A test plan with what to change and measure
  • A funnel report layout from views to hires
  Source: Tuan Duc Tran.
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Gary Vaynerchuk: Plan useful content or an audience launch using Gary Vaynerchuk’s public approach. Fit the format, give value before asking and learn from real responses.
  • Your problem worked on the way Gary Vaynerchuk would: their questions, their method, their push-back
  • The answer or the work, in Gary Vaynerchuk's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You are starting or resetting a brand account on Weibo and need a three-month plan.
• You have a launch or event and want a hashtag topic and a plan to push it.
• You want rules and draft replies ready before a complaint or rumour spreads.
• You need to choose creators for a campaign and want clear checks for each.

Limits to check before starting

• You want to buy ads or boost posts. This plans how to use them. Use Weibo's own ad tools to buy.
• You need live monitoring of what people say now. It cannot see Weibo. You paste the posts and it reads them.
• You post short videos. Use the Douyin content planner or the Kuaishou Strategist agent.
• You need a full PR or legal response to a real crisis. Use the Public relations message planner, and ask your own legal adviser.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the pack from this page and add it to your AI as a skill. If you cannot, open a new chat and paste SKILL.md, then references/source-agent.md. Claude, ChatGPT and Gemini all work.
• Paste your brand, your goal and how many posts a week you can make. Say which job you want first.
• Add your recent post stats from Weibo, or the mentions you want read for a crisis plan.
• Say: "Make my Weibo plan. Do not invent trends or stats. Mark anything I must check as a check for me."
• Read the compliance check before you post. Change any line it flags.
• A native Chinese reader checks every post. Then post one week and bring back the numbers for the next round.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/marketing-weibo-strategist for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.