AI Blocks › Plan your strategy
Campaign brief and calendar builder
Describe your launch or push. Get a brief with goal, audience, messages, channels and a weekly calendar.
Campaign brief and calendar builder is a free AI skill for the job "Plan your strategy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Apache 2.0 licence · Made by Anthropic
Made by Anthropic. See the original on GitHub; we copied it as it is, with its licence.
What it does
A launch plan you can hand to a team: goals, audience, messages, channels and a week-by-week calendar, all in one brief. Describe your push and the skill fills each section, asking for any key detail that is missing first. It starts from four inputs: the goal, the audience, the dates and the budget range. The brief then sets a named campaign with a measurable target, defines who it is aimed at, writes the core messages, picks channels, and lays out content by week with success measures. If you give no budget, it writes a plan that works at any spend and notes where money would change choices.
You give it
- Campaign goal
- Target audience and their pain points
- Dates or deadline
- Budget range (optional)
- Past results or brand rules (optional)
You get
- A campaign brief with a measurable goal
- Audience and message sections
- A channel plan
- A week-by-week content calendar
- Success measures
Use it when
- You have a product launch in six weeks and no written plan.
- Your team keeps asking what the campaign is trying to achieve.
- You need a content calendar that ties each post to a goal.
- You want one document to share with stakeholders for approval.
How to use it
- Add it to your AI once: download it and add the folder to Claude, ChatGPT or Codex as a skill.
- Ask for the job in your own words. Your AI opens the skill when it fits.