Hire an AI creator video ad production planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A brief that says who the ad is for and what it argues
• A phone-style script with picture notes, a shot list and two other openings
• A line-by-line check with a fix for each weak line
• A filming brief the creator can follow
• After filming, a timed cut list with captions, sound and exports

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You will have a creator or a customer film the ad on a phone.

• Brief. Who the ad is for, their main doubt and the one argument the ad makes.
• Script. A spoken script in five beats with picture notes, on-screen text, a shot list and two other openings.
• Line check. Each weak line quoted with the check it failed and a fix.
• Read-aloud fixes and final script. Lines that sound written are reworded, with no claim changed, and the full final script follows.
• Filming brief. The idea in a few sentences, the shots in run order, a must-have and maybe list, and a line on whether the speaker is paid, gifted or affiliated.
• Cut list. Timed cuts sorted by job, caption windows, a sound plan and export settings.

How the work is checked

• Every spoken line passes the read-aloud test, with no phrase nobody would say.
• Each claim in the script appears in your product facts.
• The filming brief lists the shots in order, with a must-have list, and states whether the speaker is paid, gifted or affiliated.
• The cut list opens on a clean first frame and keeps the product in view.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Eugene Schwartz and Claude Hopkins would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Picks the buyer and the angle. Uses the angle planner to pick one level and stage of buyer knowledge and write the brief that fixes the doubt and the argument.
• Writes the phone-style script. Uses the phone-style script skill to settle who speaks, write the spine and five beats, and make it sound spoken.
• Checks every line. Uses the line checker to label each line by beat, run the checks and fix the weak lines.
• Fixes lines nobody would say. Uses the read-aloud editor to say every line at delivery speed and fix the ones that sound written.
• Writes the filming brief. Uses the filming brief skill to give the creator the idea, the run order and a must-have and maybe list.
• Waits for the footage. You send the brief and collect the clips.
• Plans the edit. Uses the edit planner to sort the footage by job, open on a clean first frame, time the captions and set the exports.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id phone-style-video-ad only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/phone-style-video-ad/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your product facts and who the ad is for
• Your customer reviews and your brand file
• Later, the footage the creator sends back

Helpful context (optional)

• Your reviews, so the script uses the words buyers use
• Two or three phone videos you like, so the creator sees the feel
• Raw clips, not edited ones, for the last step

Tools and access

• Claude: Keeps the script, the fixes and the filming brief consistent in one run.
• CapCut: Takes the cut list and caption windows straight into an edit.
• Any good chat AI: Filling a short brief from your buyer notes works well in any strong chat AI with this skill.
• Meta Ad Library: Browsing what competitors run, by hand, shows what your market has already heard.
• Claude: Keeps the speaker rules and the one-detail limit in view across a long brief.
• Veo: Turns a start frame of your AI presenter into short talking clips with the lips matched to the line. Veo is a paid Google service that needs an account; this script does not need it.
• Any good chat AI: Claude, ChatGPT and Gemini all follow this skill well, so use the one you already have.
• Any good chat AI: Finding lines that trip and fixing only the sound works well in any strong chat AI.
• Your phone's voice recorder: One recorded read shows where the presenter stumbles, which is the best evidence for what to fix.
• Claude: Holds a long transcript, the approved copy and the cut list in one chat without losing a number.
• Descript: A paid editor (free plan limited; check its pricing) that edits video by its transcript, so in and out points land on whole words. Optional: the steps work without it.
• DaVinci Resolve: The free option: an editor with subtitle tracks and the export settings this plan asks for.

Functions and deliverables

• Creator video ad production planner: Share product facts, buyer evidence and approved claims. Get a creator script, filming brief and, after real footage, a timed edit plan.
  • A brief that says who the ad is for and what it argues
  • A phone-style script with picture notes, a shot list and two other openings
  • A line-by-line check with a fix for each weak line
  • A filming brief the creator can follow
  • After filming, a timed cut list with captions, sound and exports
• Ad angle planner: Plan your ad angle before you write. Give it your buyer and idea. You get a brief under 200 words on how the ad opens, argues and asks.
  • A paste-ready brief of under 200 words for one level and one stage
  • The first words, when the product enters, the ask, the length and how to argue, filled in for your buyer
  • What usually goes wrong at this level
  • One line saying why, with anything assumed labelled
  • Any of its own checks the brief still misses, each named
• Selfie-style video ad script writer: Write a selfie-style video ad script from your buyer's doubt and product facts. Get five timed beats, a shot list and two other openings.
  • The story in one line, then a five-beat script with what's said, on-screen text and a picture note per beat
  • The one detail that carries the ad, the length worked out from the steps, and a word count that fits it
  • A shot list saying which hand holds what, delivery notes and two other openings
  • A cast note on who should carry the ad and where the script goes next, plus every claim with its source
  • Any of its own checks the script still misses, one line each
• Video ad script line checker: Check your video ad script line by line. Get each weak line with a fix from your own facts, plus a score out of 100 before and after.
  • Every weak line, quoted, with the check it fails, what's wrong and a fix
  • The beats the script is missing
  • The spoken word count against the budget for the length
  • A list of facts a fix would need that you haven't given
  • A score out of 100 now and after the fixes, with the sum shown
• Ad script read-aloud editor: Fix the lines in your ad script that trip when read aloud. Paste it in and get each fix, the rule it broke, and any line still failing.
  • Each failing phrase, where it is and the rule it breaks
  • The full fixed text for each one
  • Flags for any claim or number that looks wrong, left as written
  • Any line a presenter still couldn't say cleanly after the fixes
• Creator filming brief writer: Turn your approved script into a creator filming brief with talking points, a shoot order and one file-naming pattern. Ready to send.
  • A "before you start" box with deliverables, deadline, usage and anything to confirm
  • The idea in two or three sentences
  • A run order for the shoot, from test clip to room sound
  • Must and maybe rules, and one file-naming pattern
  • Any of its own checks the brief still misses, one line each
• Video ad edit planner: Plan a video ad edit from your clips and approved script. Get a timed cut list, caption windows, a sound plan and export settings.
  • A cut list with source in and out times and the timeline position of each shot
  • Caption windows timed to the kept speech, with transcript checks
  • A sound plan and the close, using only approved terms
  • Export settings per shape, and a list of shots you still need
  • Any of its six checks the plan couldn't pass, named one per line
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Eugene Schwartz: Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.
  • Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back
  • The answer or the work, in Eugene Schwartz's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Claude Hopkins: Write specific ads or plan a small buyer test using Claude Hopkins’s recorded approach. Replace vague praise with facts and track cost per customer.
  • Your problem worked on the way Claude Hopkins would: their questions, their method, their push-back
  • The answer or the work, in Claude Hopkins's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You will have a creator or a customer film the ad on a phone.
• Your last creator videos came back unusable or off message.
• You want the edit planned from the footage, not guessed.

Limits to check before starting

• You want a cartoon or animated ad: use the Animated film video ad script writer.
• You want a still image ad: brief a designer or an image tool instead, since this makes video scripts and edit plans only.
• You want a polished studio ad with a presenter, not a phone video: hire a video producer and use this only for the script.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It is a zip with a HANDOFF.md file and every skill file this workflow uses.
• Add the folder to Claude, in Claude Code or as files in a Claude Project, and say "Follow HANDOFF.md".
• Paste your product facts, your reviews, your brand file and a line on who the ad is for.
• Read the script, the line fixes and the filming brief. Fix anything that does not sound like your brand.
• Send the filming brief to your creator. The run pauses here.
• When the footage is back, give the clips to the same run to get the timed cut list.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/phone-style-video-ad for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.