Hire an AI digital product pricing and email planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A price with its digits and labels, and the reason for each
• The launch discount written the clearest honest way, with an end date
• A launch email sequence: trigger, timing, and each email with its offer, reason and proof

How it does the job well

• Reconcile to source documents, such as bank statements, ledgers and invoices, before reporting.
• Show the calculation, inputs and period for every figure.
• Label actuals, estimates and forecasts clearly.
• Send tax, legal and regulatory questions to a qualified professional.

Mistakes it avoids

• Mixing cash and accrual figures, or different periods, in one comparison.
• Rounding or formula errors that do not tie back to totals.
• Giving personal investment advice.

What a good result looks like

An example, not your task: Your course or ebook is finished and you have not decided what to charge.

• Step 1: Price. The price, its labels, the reason for it, and the launch discount with how long it lasts.
• Step 2: Digits. Whether the price should be round, just-below or exact, with the reason for the pick.
• Step 3: Discount wording. The discount as percent or amount, how the sale price shows, the banner line and a real end date.
• Step 4: Launch emails. The trigger, the timing, and each email with its offer, reason why, proof and ask.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• The price has a reason that names what the product does for the buyer, not only what others charge.
• The digits have one stated reason, and it fits the product.
• Every email has one offer, a reason why and a piece of proof you can point to.
• Each step ran in order and used the file from the step before, or the run stopped at the step that failed and says why.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Alex Hormozi and Claude Hopkins would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Set the price. Sets the price and the launch discount from what the product does for the buyer and what similar products cost.
• Pick the digits. Chooses round, just-below or exact digits for the price and says why.
• Write the discount honestly. Writes the launch discount as percent or amount, plans how the sale price shows and gives it a real end date.
• Plan the launch emails. Plans the launch sequence with timing and each email's offer, reason why and proof, in Hopkins's method. You send.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id price-a-course-or-ebook-and-write-its-launch-emails only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/price-a-course-or-ebook-and-write-its-launch-emails/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• What you made, who it is for and what it does for them
• Your brand brain from the Brand profile builder (optional; without it, give a few lines on your voice and what you may claim)
• What it took to make and any similar products you know of
• Your list size and how often you email them
• Customer words from pilots or early readers (optional)

Helpful context (optional)

• Sales of any past product and its price
• Replies to your past emails
• The product's table of contents

Tools and access

• Any good chat AI: Pricing and emails are all text.
• Your email tool: Holds the sequence, the send times and the counts.
• Any good chat AI: One message is enough, so any strong chat AI works.
• Klaviyo: Send to people who did not open, schedule three sends on one day and track revenue by campaign. It is a paid service.
• Shopify: Stock levels and a scheduled sale end give you a close date that is true. You need a paid Shopify plan.
• Any good chat AI: Any current chat AI can build the calendar and outlines from your product facts.

Functions and deliverables

• Digital product pricing and email planner: Share your course, ebook or template and buyer evidence. Get a proposed price, discount wording and launch email drafts.
  • A price with its digits and labels, and the reason for each
  • The launch discount written the clearest honest way, with an end date
  • A launch email sequence: trigger, timing, and each email with its offer, reason and proof
• Digital product price format planner: Share a one-time digital product and candidate price. Compare price endings, labels and launch-offer choices, with reasons and assumptions.
  • The price digits to use
  • Wording for lead magnets and offers
  • A pre-order bonus or discount choice
  • Pick-your-price tier levels
  • A short reason for each choice
  Source: Checkout Page.
• Price ending picker: Pick the right price ending for your product. Paste a price and what you sell. You get round, just-below or exact digits, with the reason.
  • The price style with a reason
  • Prices and endings for add-ons and tiers
  • Where to place the price on the page
  • The style it rejected, and a test to run
• Discount wording and price display planner: Turn a real price cut into sale badges, price displays and coupon wording. Get the sums, suggested wording and checks on the reference price.
  • The best discount format, percent or amount
  • Sale price display and badge wording
  • Banner and email subject lines
  • A warning if the discount is too deep
  • A check that the reference price is genuine
  Source: Checkout Page.
• Launch email sequence planner: Share your product, list and close date. Get a 10-email launch plan with resends and a triple close.
  • A day-by-day send calendar with new sends and resends marked
  • An outline for each email, with its goal, subject, preview text, story, content, button and P.S.
  • A closing-day plan with three sends and their subject lines
  • A second subject line and preview text for each resend
• me.md builder: Answer a few questions, or let your AI use what it remembers. Get one private file that tells any AI who you are.
  • One me.md file with up to ten dated sections
  • A list of facts taken from memory, for you to check
  • A short note of what it removed for privacy
  • The two next steps, to save it and set it up
• Alex Hormozi: Improve an offer, price or lead plan using Alex Hormozi’s recorded frameworks. Check buyer needs, costs and honest promises before adding more leads.
  • Your problem worked on the way Alex Hormozi would: their questions, their method, their push-back
  • The answer or the work, in Alex Hormozi's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Claude Hopkins: Write specific ads or plan a small buyer test using Claude Hopkins’s recorded approach. Replace vague praise with facts and track cost per customer.
  • Your problem worked on the way Claude Hopkins would: their questions, their method, their push-back
  • The answer or the work, in Claude Hopkins's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• Your course or ebook is finished and you have not decided what to charge.
• You priced it once, nobody bought, and you do not know whether the price or the launch was wrong.
• You want a launch discount that does not look like a trick.

Limits to check before starting

• You only need a price: use the Digital product price format planner on its own, without the emails.
• Your course or ebook is not finished, or it is a free lead magnet: finish it first, or just write a plain sign-up page.
• You want ideas for bundles, bonuses or gifts around the product: use the Offer bonus planner.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Paste what you made, who it is for and your list size. It sets the price and the discount wording.
• Read the email sequence. Check every claim against what the product really does.
• Load the emails into your email tool and send the first one when you are ready.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/price-a-course-or-ebook-and-write-its-launch-emails for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.