Price a course or ebook and write its launch emails
Give it your course or ebook. Get a price, honest discount wording and the launch email sequence.
Price a course or ebook and write its launch emails is a free AI workflow for the job "Set your prices". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Level: beginner · Thinking: high
What it does
A digital product has no cost per copy, so the price feels arbitrary and most makers pick a round number from a competitor's page. Then launch day comes and the emails say "I'm so excited to announce", the discount says "limited time" with no end, and nobody buys because nobody was given a reason to. This workflow sets the price from what the product does for the buyer and the market around it, then picks the digits (round, just-below or exact) with the reason. It writes the launch discount so the saving is clear and true, with an honest end date. Then it plans the launch sequence, following Claude Hopkins's method from Scientific Advertising: every email makes one offer, gives a reason why, shows proof, and asks for a measured response. You load the emails and send the first one only when you have read every line.
You give it
- What you made, who it is for and what it does for them
- What it took to make and any comparable products you know of
- Your list size and how often you email them
- Customer words from pilots or early readers (optional)
- Customer words (optional)
- Your offer (optional)
You get
- A price with its digits and labels, and the reason for each
- The launch discount written the clearest honest way, with an end date
- A launch email sequence: trigger, timing, and each email with its offer, reason and proof
Use it when
- Your course or ebook is finished and you have not decided what to charge.
- You priced it once, nobody bought, and you do not know whether the price or the launch was wrong.
- You want a launch discount that does not look like a trick.
Steps
- Digital product pricer: Tell it what you sell, such as a course or ebook. Get the price digits, labels and launch discount to use.
- Price ending picker: Paste a price and what you sell. Get round, just-below or exact digits, with the reason.
- Discount wording planner: Give it the discount you plan. Get the percent or amount form, sale price display and banner wording that look biggest.
- Launch email sequence planner: Give it your product, list and close date. Get a 10-email launch plan with resends and a triple close.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Paste what you made, who it is for and your list size. It sets the price and the discount wording.
- Read the email sequence. Check every claim against what the product really does.
- Load the emails into your email tool and send the first one when you are ready.