Hire an AI competitor alternative page writer

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A side-by-side of how each rival pitches, with the topics nobody covers
• A grid of where every rival and you are strong or weak, and where to stop fighting
• A fair alternative page that leads with a gap you can back
• A ranked list of fixes before the page goes live

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: Buyers ask how you differ from a named rival.

• Step 1: Rival messages. A profile of each rival, a matrix of headlines, claims and proof, topics nobody covers, threats and next moves.
• Step 2: White space map. Ratings for every rival and you on the features that decide the choice, plus open spaces and fights to skip.
• Step 3: Alternative page. A fair page with why people look, a comparison, who should switch, a move path, proof and a call to act.
• Step 4: Page review. The page's job, notes from a glance, a skim and a doubtful read, ranked fixes and a score.
• Hand-back summary. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Marty Neumeier and Jack Trout would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Compare how rivals pitch themselves. Reads each rival's site, news and content, and builds a matrix of headlines, claims and proof, plus topics nobody covers.
• Map where nobody is strong. Rates every rival and you on the features that decide the choice, and marks open spaces and fights to skip.
• Write the alternative page. Starts with why people look for an alternative, compares fairly, says who should switch and who should not, and adds a move path and proof.
• Review the page before it goes live. Reads it at a glance, skimmed and with doubt, checks the phone view and ranks each fix.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id write-a-rival-alternative-page-that-wins-on-a-real-gap only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/write-a-rival-alternative-page-that-wins-on-a-real-gap/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• The names of one to five rivals
• Your product facts and where you honestly win (optional)
• What your buyers say about the choice (optional)
• Your brand file (optional)

Tools and access

• Any good chat AI: Gridding and rating from pasted evidence is text work any strong chat AI can do.
• A spreadsheet: Holds the grid so you can add rivals and rerun.
• Any good chat AI: Any current chat AI that reads screenshots can run the three reads. Give it phone screenshots, top to bottom.
• PageSpeed Insights: Shows your page's real-user speed against Google's 'good' marks, so the phone check has numbers.
• Evan Miller's sample size calculator: Tells you how many visitors a test needs, so you know if it can finish in about a month.

Functions and deliverables

• Competitor alternative page writer: Share rival pages and your product facts. Get a message map, a possible gap, an alternative-page draft and a ranked list of fixes.
  • A side-by-side of how each rival pitches, with the topics nobody covers
  • A grid of where every rival and you are strong or weak, and where to stop fighting
  • A fair alternative page that leads with a gap you can back
  • A ranked list of fixes before the page goes live
• Competitor messaging analyst: Name your rivals. Get a messaging and positioning comparison with content gaps. Reads public web pages.
  • A positioning comparison
  • A messaging and content review
  • Recent news and launches
  • A list of gaps to use
  Source: Anthropic.
• Market opportunity finder: Find gaps in your market that no rival serves well. Paste your rivals and what buyers value to get a white space map and a small test.
  • A grid of rivals against the features that decide the choice
  • The gaps nobody serves well, each with evidence
  • Where to stop fighting
  • A small, cheap, reversible test of the best gap
• Competitor comparison page writer: Name the rival and your offer. Get a fair comparison or alternatives page with dated facts, buyer-fit advice and clear next steps.
  • A comparison or alternative page draft
  • A fair feature and price comparison
  • Who-it-suits sections for each side
  • Headings and wording aimed at search
  Source: Corey Haines.
• Landing page conversion reviewer: Share your page and screenshots. Get conversion problems ranked by impact, with recommended fixes and a score.
  • The page's job, a one-line verdict, and whether the page matches its ad
  • What a buyer takes from a five-second glance and from a skim
  • A ranked findings table, each with a severity from 0 to 4 and where it sits
  • Up to five quick wins, up to three tests, and what the page can't tell you
  • A page score out of 100 worked out from the severities, now and after the quick wins
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Marty Neumeier: Review a brand’s focus using Marty Neumeier’s recorded approach. State what makes it different, compare rivals and check the idea with customers.
  • Your problem worked on the way Marty Neumeier would: their questions, their method, their push-back
  • The answer or the work, in Marty Neumeier's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Jack Trout: Sharpen a brand’s place against rivals through Jack Trout’s recorded approach. Pick one clear idea, check the proof and avoid a blurred message.
  • Your problem worked on the way Jack Trout would: their questions, their method, their push-back
  • The answer or the work, in Jack Trout's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• Buyers ask how you differ from a named rival.
• Searches for a rival's name send you no traffic.
• You want a page that is fair enough to be trusted.

Limits to check before starting

• You have one rival and no proof you can back: write a plain category comparison page instead, or ask a customer who switched for a quote first.
• You want to attack a rival or claim you are better: this page stays fair, so use your own ad copy for that.
• You need live rival prices or sales data: check each rival's own site or ask a person who knows the market, since this reads public pages only.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and the four skill files, in the order they run: Competitor messaging comparer, Competitor white space mapper, Alternative page writer and Landing page conversion review.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Name the rivals and the one buyer question you want the page to answer. Your AI needs web access to read their public pages. If it has none, paste each rival's homepage and pricing text.
• Check every rival price and claim on their own site before you publish.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/write-a-rival-alternative-page-that-wins-on-a-real-gap for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.