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Write the page buyers find when they search for your rival
Give it your rivals. Get their message gaps, a fair alternative page and a review of it.
Write a rival alternative page that wins on a gap is a free AI workflow for the job "Study competitor ads". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks
What it does
Buyers who search for a rival's name are close to buying. If your page is not there, or only says you are better, they leave. Pages that attack a rival without proof also lose trust. The steps start with facts. It reads each rival's public pages and builds a matrix of their headlines, claims and proof. It rates every rival and you on what decides the choice, and marks the spaces where nobody is strong. The alternative page then leads with a gap you can back, compares features and price fairly, and says who should switch and who should not. The last step reviews the page by how it reads at a glance, skimmed and with doubt. It works from public pages only, so check any price or claim before you publish.
You give it
- The names of one to five rivals
- Your product facts and where you honestly win (optional)
- What your buyers say about the choice (optional)
- Your brand file (optional)
- Brand brain (optional)
- Your question (optional)
- Customer words (optional)
You get
- A side-by-side of how each rival pitches, with the topics nobody covers
- A grid of where every rival and you are strong or weak, and where to stop fighting
- A fair alternative page that leads with a gap you can back
- A ranked list of fixes before the page goes live
Use it when
- Buyers ask how you differ from a named rival.
- Searches for a rival's name send you no traffic.
- You want a page that is fair enough to be trusted.
Steps
- Competitor messaging comparer: Name your rivals. Get a messaging and positioning comparison with content gaps. Reads public web pages.
- Market opportunity finder: Paste your rivals and what buyers value. Get a grid that shows where nobody is strong and where to stop fighting.
- Alternative page writer: Name a rival. Get a fair comparison or alternative page built to rank and convince buyers.
- Landing page conversion review: Share your page and screenshots. Get conversion problems ranked by impact, with recommended fixes and a score.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Name the rivals and the one buyer question you want the page to answer.
- Check every rival price and claim on their own site before you publish.