Expert content format planner
Give it your products and what you know. Get a positioning line, 2 to 3 formats and a 4-week schedule.
Expert content format planner is a free AI skill for the job "Grow on social". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks
What it does
Many store owners post whatever comes to mind, then quit when it does not work. Expert-led content works differently. A person on camera, or a carousel, shows real knowledge about the products and the category. Buyers who have never heard of you learn from it, and they trust you before they buy. This skill starts with one sentence: who you are, what you do, who it is for, and why to listen to you. Then it picks two or three formats out of four (stories, ratings and rankings, breakdowns, and scenarios), chooses whether you speak as the expert or the student, and plans four weeks. The source says this style works now and may last only about nine months, so check your own results every quarter.
You give it
- Your products and category
- What you know first-hand, or what you are learning (expert or student)
- Who will be on camera, if anyone (optional)
- Hours free each week
- A few top videos or carousels you found in your category (optional)
You get
- A one-line positioning statement
- Two or three formats with a stance for each
- A research sheet and 20 one-line post ideas
- A four-week schedule and a batch-day plan
Use it when
- You sell a product with a taste, material or know-how story and you want a steady content plan.
- You post at random and want a simple four-week plan to test.
- You can put one person on camera, or you can make carousels without a camera.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your products, what you know and how many hours a week you have.
- Search three broad buyer phrases yourself on Instagram, TikTok and YouTube. Paste the top videos you find, with topic and hook. Do this by hand once, so the pattern is clear to you.
- Read the positioning line and fix any proof that isn't true.
- Post the plan for four weeks before you judge anything.