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Marketing performance report writer
Give it your campaign numbers. Get a report with trends, wins, misses and what to change next.
Marketing performance report writer is a free AI skill for the job "Read your ad results". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Apache 2.0 licence · Made by Anthropic
Made by Anthropic. See the original on GitHub; we copied it as it is, with its licence.
What it does
A clear marketing report you can send to a boss or client, built from your raw campaign numbers. It tells them what moved, what worked, what fell short and what to do next, without making them read a spreadsheet. You say which kind of report you need (campaign, email, social, paid, search or overall), the time period and. The skill then writes it in a fixed order: a short summary, a table of the key numbers for that channel, trends against the last period, wins, problems, insights and next steps. It checks your figures against common benchmarks for each channel, so a 2% click rate is judged fairly.
You give it
- Your campaign or channel numbers
- The reporting period
- Last period's numbers to compare (optional)
- Who will read the report (optional)
You get
- A short summary at the top
- A key numbers table for the channel
- Trends against the last period
- Wins and problems listed plainly
- A list of next steps
Use it when
- Your monthly marketing report is due and the numbers are still in exports.
- A boss wants a one-page summary of how a campaign did.
- You need to explain why email did well and paid did not.
- You want year on year trends added without building charts by hand.
How to use it
- Add it to your AI once: download it and add the folder to Claude, ChatGPT or Codex as a skill.
- Ask for the job in your own words. Your AI opens the skill when it fits.