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Find out whether your ad works, apart from everything else that moves sales

Give it your current ad. Get a short survey, the recall and pull sums, and a keep or change call.

Check if your ad works, then keep or change it is a free AI workflow for the job "Read your ad results". It guides your AI through several skills in order, passing each step's output to the next.

Free · No account · Made by AI Blocks

What it does

Sales go up and down for many reasons, so sales alone cannot judge an ad. Rosser Reeves split people into two groups instead: those who can say what the ad says, and those who cannot. If the first group buys more of your product, the ad is pulling people over. If they buy the same, it is not. If they buy less, it may be driving customers away. This workflow runs that method. It writes the questions and the scoring rule, then reads your answers and works out recall, the buying rate in each group and the pull. It then asks whether a change is justified. It treats a bored team as a reason to ask, not a reason to change. It prices the recall you would lose by starting over. It ends with a plan to reach more different people before repeating the ad to the same ones.

You give it

Your current ad, or the claim it makes
Who could buy and how you can reach some of them
After the pause, the filled-in answer sheet from the survey
Spend by year and sales for the same period (optional)
A buyer brief (optional)
Your results (optional)

You get

A survey with questions, sample size and scoring rule
Recall, the buying rate in each group and the pull as a number, with a margin
Which of four patterns you have, and the next step
A keep, fix or replace call, with the cost of starting over
A plan for reaching more different people before repeating

Use it when

Your ad has run a while, sales are muddy and your team wants something new.
A new manager or agency wants to start again.
You are not sure whether people even notice your ad.

Steps

Ad response survey planner: Paste your ad and your buyers. Get a short survey that shows who remembers it and whether they buy more.
Ad survey results calculator: Share ad survey results. Get recall and purchase response calculations, with an explanation of what they mean.
Campaign performance reviewer: Paste your ad history and recall and pull results. Get a keep, fix or replace call, with the cost of starting over.
Ad reach planning review: Paste your channels and budget. Get a plan that reaches more different people first and repeats only after.

How to use it

Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
Paste your ad and say who buys. Ask it to plan the survey.
Ask at least a hundred buyers the questions exactly as written, and write down their words.
Bring the answer sheet back for the rest.