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Organic traffic drop detective
Connect Ahrefs and Search Console. Get the likely cause of a traffic drop or stall and an action plan.
Organic traffic drop detective is a free AI skill for the job "Read your ad results". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · MIT licence · Made by RampStack · Level: advanced · Thinking: high
Made by RampStack. See the original on GitHub; we copied it as it is, with its licence.
What it does
The likely cause of a search traffic drop or stall, found in a set order instead of guessing, with an action plan to fix it. You describe the change, when it started and what you changed recently. The skill connects to Ahrefs and Search Console data and works through five layers. First it confirms the drop is real, ruling out tracking gaps, bots, wrong date ranges and seasonality. Then it checks for site and technical causes, such as redirects, rendering or a bad deploy, followed by content, links and ranking changes, and finally whether competitors or a Google update explain it. It stops when it has enough evidence. Needs access to Ahrefs and Search Console.
You give it
- What changed and by how much
- The date it started
- Recent deploys, migrations or content changes
- Ahrefs and Search Console access
You get
- Confirmation the drop is real
- A ranked list of likely causes with evidence
- Pages and keywords hit hardest
- An action plan
Use it when
- Search traffic fell sharply and your boss wants an answer.
- Traffic has been flat despite months of new content.
- You just migrated your site or changed domains.
- Rankings dropped right after a Google update.
How to use it
- Add it to your AI once: download it and add the folder to Claude, ChatGPT or Codex as a skill.
- Ask for the job in your own words. Your AI opens the skill when it fits.
- It works best when your AI can connect to Ahrefs and Search Console.