Minimum viable price calculator
Share costs, sales targets and acquisition spend. Calculate the lowest viable price or identify a product that cannot pay.
Minimum viable price calculator is a free AI skill for the job "Set your prices". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks
What it does
Most stores price by doubling the unit cost, or by applying a fixed markup of three, four or five times. Both ignore delivery, returns, ads and overhead, so the price can look fine and still lose money. The source behind this skill calls doubling the cost the worst common way to price. This skill starts at the bottom of the page and works up. First the profit you want to keep, then the ad cost to win a customer, the allowance for returns and discounts, shipping and fulfilment, and the unit cost. It solves for the price that leaves exactly your contribution target. Then it compares that price with what the market pays. If the market pays $30 to $40 and the maths needs $70, you either sit in a gap nobody serves, or you drop the product.
You give it
- Your net profit target and operating expense share, as percents of price
- Expected CAC for this product
- Return and discount allowance, as a percent of price
- Shipping and fulfilment per order, and unit cost
- The price range competitors charge (optional)
- Competitors (optional)
- Your question (optional)
You get
- The lowest viable price
- A bottom-to-top price table at low, mid and high CAC
- A keep, reprice, reposition or cut call, with the reason
- A list of checks it could not finish
Use it when
- You are pricing a new product and want a floor, not a guess.
- A product sells but never makes money, and you suspect the price is too low.
- A supplier offers a big order and you want to know what price it needs before you commit.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your profit and overhead targets, your CAC guess, your costs and, if you have them, competitor prices.
- For CAC, use your account's recent CAC on similar products. A new product's CAC is a guess, so the skill shows three.
- Check the price it gives against the product margin checker before you set it live.
- Test the price with a pre-order or a small batch before a large order.