AI Blocks › Make an offer people want
Win new buyers with a free or discount first offer
Give it your offer and lead numbers. Get a free or discount first step, lead rules and the offers that follow.
Win new buyers with a free or discount first offer is a free AI workflow for the job "Make an offer people want". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Thinking: high
What it does
If too few people respond, a better ad may not be the fix. People who would never respond to a full-price offer may respond to a free first step or a deep discount on one small piece. The risk is a pile of leads who never buy, or a discount that teaches buyers to wait for deals. The steps manage that risk. First it compares premium, free and discount on your facts and picks one. Then it counts qualified leads per dollar, including what each lead costs you to handle, and adds friction one lever at a time. If the pick is a discount, it designs a two-step sale with a card taken and a second meeting booked. Last it plans what buyers buy next and a small test with the win rule written first. The order follows the draft chapter on free and discount promotions by Alex Hormozi.
You give it
- Your offer and price
- Your lead numbers, such as spend, leads, how many qualify and how many buy (optional)
- Cash you can spend while you learn
- Time it takes to handle one lead
- Any rules on free offers where you sell
- Brand brain (optional)
- Your results (optional)
- Your question (optional)
You get
- A pick of premium, free or discount first step, with the reason and what must be true
- Cost per qualified lead, with handling cost, and the friction to add one step at a time
- A cheap first piece, a booked second meeting and a no-show fee, if you choose discount
- A ladder of what buyers buy next
- A small test with a win rule written before you start
Use it when
- Too few people respond to your offer.
- Your cost to win a customer is higher than you can afford.
- You are entering a market where you have no proof yet.
- Free sign-ups do not book or show up.
Steps
- First purchase offer planner: Paste your offer and lead numbers. Get a pick of premium, free or discount first step, with the reason and tests.
- Lead generation cost planner: Paste your campaign numbers. Get cost per qualified lead, the friction to add one step at a time and a stop rule.
- Paid first step planner: Paste your offer and lead plan. Get a cheap first piece, a booked second meeting and the upsell to your main offer.
- Value ladder planner: Paste your product, prices and what buyers do next. Get a ladder from a free first step to a top tier.
- Small test and rollout planner: Paste your offer, price and costs. Get a small test, the numbers to hit and the rollout rule.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Share your offer and whatever lead numbers you have. Missing numbers are marked, not invented.
- If it picks free, skip the paid first step. If it picks discount, run it.
- Run the test for the time it sets and compare to the win rule before you scale.