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Lead generation cost planner
Paste your campaign numbers. Get cost per qualified lead, the friction to add one step at a time and a stop rule.
Lead generation cost planner is a free AI skill for the job "Make an offer people want". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks
What it does
A free or cheap first step brings many leads, and some of them are poor. Counting leads misleads you. A campaign with fewer, better leads can cost less per buyer. A campaign with more leads can cost more once you count the time to handle each one. This skill compares campaigns by qualified leads per dollar and adds your handling cost. If the numbers say you need better leads, it adds friction one lever at a time: stated qualifiers, the amount and type of information asked, the number of steps, required viewing and the length of the ad. It sets a stop rule so you add just enough, and writes one qualifier line to repeat at every touchpoint. It also tells you what to check when a free offer does not get a response.
You give it
- Your chosen route and what the first step costs you to give
- Numbers for one or two campaigns: spend, leads, share that qualify
- Your time or staff cost to handle one lead
- Your lead form and steps (optional)
- Your results (optional)
You get
- Cost per qualified lead for each campaign, with and without handling cost
- A diagnosis if few people respond
- The friction levers in the order to try, one at a time
- A stop rule and the qualifier line to repeat
Use it when
- You have plenty of leads and few buyers.
- Your team is swamped by leads who do not buy.
- You are deciding between a campaign with many leads and one with fewer.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste spend, leads and the share that qualify for each campaign.
- Add how long a lead takes to handle and what that time costs.
- Add one lever at a time and measure for the same period each time.