AI Blocks › Plan what ads to test
Plan ad tests that teach you something
Give it your past ads. Get five untried ideas, a test campaign layout, and after the run, what the results taught.
Plan ad tests, run them and keep what they teach is a free AI workflow for the job "Plan what ads to test". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Level: advanced · Thinking: high
What it does
Most accounts make new ads by guessing. A new colour or crop is not a test, and when a round ends nobody can say why one ad won. The next round starts from nothing. The steps close that loop. First it records every past ad by moment, value, buyer knowledge, opening and format, and finds the five biggest gaps. Each idea gets a question it will answer if it wins. Then it lays out a test campaign: packs of four to eight ads, a budget split and the scale rules. Then you pause. Launch it, leave it alone for the read window and export the results. The last step ranks the ads, finds what the winners share and writes it as a rule to test next.
You give it
- Your brand file
- Your past ads and their results (spend, sales or replies)
- Your budget and the number of products to test (for the layout)
- After the run, the export of results for the test (you add this at the pause)
- Ad copy (optional)
- Reference ads (optional)
- Customer words (optional)
You get
- A gap map and five untried ideas, each with a test question
- A test campaign layout with pack names, budget split and scale rules
- A ranked list of the test ads and what the winners share
- A lesson written as a rule to test next, with how strong the evidence is
Use it when
- You have months of ads and no record of what they taught.
- You are about to brief a new round of ads and want ideas that differ from past ones.
- A test ended and you cannot say why the winner won.
Steps
- Untried ad idea finder: Paste your past ads and brand file. Get a gap map and five untried ad ideas to test.
- Meta test campaign planner: Give it your products, concepts and spend. Get a test campaign layout, ad pack names and scale rules.
- Winners and losers ad comparer: Paste your ads with their replies. Get them ranked, a checklist of what differs and what your winners share.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Export your past ads with dates, spend and results for the first step.
- At the pause, launch the pack and do not change it until the read window ends. Then export results and come back.