Hire an AI YouTube and Demand Gen campaign planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A yes or wait call with a readiness score out of 100, a starting budget split and what to skip
• A cold Demand Gen plan with bids, audiences, ad groups and a brief for a five-second hook
• A score out of 100 for each ad, with scale, keep or pause and the next thing to test
• A remarketing plan with budgets and five ad ideas, one for each reason people leave

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: Your Meta video ads work, your Shopping and brand Search are steady, and you want a new source of customers on Google.

• Readiness call. A yes or wait answer with a score out of 100, hard stops, a budget split and what to skip.
• Cold campaign plan. Budget, bid, audiences, placements, ad groups, ad text, a video brief with a five-second hook and the order to scale in.
• Ad scorecard. Each ad scored on view rate, click rate, conversion rate and new-customer cost, with scale, keep or pause.
• Remarketing plan. List sizes, audiences, setup, budget, frequency cap and five ad ideas for the reasons people leave.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

Capabilities

• Check if YouTube is ready. Tests fit, timing, page and claims against ten checks. Gives a yes or wait with a score out of 100, and what to hold back.
• Build the cold campaign. Sets the budget, bid, audiences and placements for Shorts and in-stream. Writes the ad groups and a brief with a five-second hook, then the order to scale in.
• Score each ad. Rates view rate, click rate, conversion rate and new-customer cost for each ad. Gives scale, keep or pause and the next test.
• Add remarketing. Checks your lists are big enough, builds the audiences and the setup, and writes five ad ideas for the five reasons people leave.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id add-youtube-and-demand-gen-as-a-cold-channel-and-read-if-it-pays only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/add-youtube-and-demand-gen-as-a-cold-channel-and-read-if-it-pays/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your Google results (spend, sales and cost per sale by campaign)
• Your best video ads from Meta or TikTok, with their results
• Your average order value, margin and break-even cost per new customer
• The landing page you would send YouTube traffic to
• Your offer, shipping and returns terms, and the size of your audience lists
• Your brand file (optional)

Tools and access

• Google Ads: Holds your current campaigns, brand share and the Demand Gen setup.
• Meta Ads Manager: Shows which video ads really won, with spend and results.
• YouTube Studio: Shows how people watch your videos before you pay for them.
• Google Ads: Demand Gen campaigns, ad groups and placement reports are here.
• YouTube Studio: Shows how people watch your video, which helps with hook tests.
• Any good chat AI: Claude, ChatGPT and Gemini can write a hook and a video outline to the structure.
• Google Ads: Needs an ad account with real ad spend. Gives view rate, click-through rate, conversion rate and view-through conversions per ad, split by placement.
• Shopify: Paid plan needed. Shows which customers are new, for the new-customer cost per sale.
• Any good chat AI: Claude, ChatGPT and Gemini compare numbers with thresholds reliably.
• Google Ads: Audience manager, Demand Gen and video campaigns, and the network breakdown live here.
• Google Analytics 4: Holds the cart abandoner audience and shows behaviour by step.
• Any good chat AI: Claude, ChatGPT and Gemini can write five distinct concepts from one brief.

Functions and deliverables

• YouTube and Demand Gen campaign planner: Check readiness, plan video campaigns and review real ad results before deciding what to run next.
  • A yes or wait call with a readiness score out of 100, a starting budget split and what to skip
  • A cold Demand Gen plan with bids, audiences, ad groups and a brief for a five-second hook
  • A score out of 100 for each ad, with scale, keep or pause and the next thing to test
  • A remarketing plan with budgets and five ad ideas, one for each reason people leave
• YouTube ad readiness checker: Share your AOV, ad stack and Meta winners. Get a yes or wait on YouTube, with a score.
  • A YES or WAIT call with the reason for every check
  • A readiness score out of 100, with the sum shown
  • The starting setup, audiences to test and metrics for weeks 1 to 6
  • A budget split, what to skip, and the order of creative and page
• Google Demand Gen campaign planner: Share proven videos, a landing page and budget. Get a cold-audience campaign plan, two setup choices and a video brief.
  • Campaign settings for goal, bidding, networks and devices
  • Ad groups by creative theme, with a testing and a winning group
  • A video format guide and creative brief
  • A review schedule and scale order
• YouTube ad results reader: Share your YouTube ad results. Get a scale, keep or pause call per ad, with a score.
  • A scorecard with each metric rated
  • A score out of 100 per ad, with the sum shown
  • A scale, keep or pause call per ad
  • The next test: hook, offer and call to action, or page
• Google remarketing campaign builder: Share audiences and an offer. Get remarketing campaign settings, budgets and ad concepts to build.
  • Campaign settings for video or Demand Gen remarketing, with budgets and caps
  • A creative brief for returning visitors
  • Five ad concepts, one per doubt
  • A review plan to cut weak placements and keep the winner
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one

Tasks you can use it for

• Your Meta video ads work, your Shopping and brand Search are steady, and you want a new source of customers on Google.
• You ran a YouTube test, got mixed numbers, and cannot tell which ads to keep or what to change.
• You have many site visitors who left without buying and want a plan to win them back with video.

Limits to check before starting

• You have no proven Meta video ad, or no steady Google Shopping and brand Search yet: build those first with the Google bestseller Shopping campaign builder and the Google branded Search and Shopping planner, then come back.
• You only want to read results from a YouTube test you already ran: use the YouTube ad results reader on its own.
• Your sales dropped and you need to know why: use the Ad sales drop analyst.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Give it your Google results, your best video ads and your average order value. If the answer is wait, fix what it names before you spend.
• When it pauses, cut three to five short videos from your best Meta video and choose the landing page.
• After two to four weeks, export results by ad, with placement and new-customer cost, and bring them back for step 3.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/add-youtube-and-demand-gen-as-a-cold-channel-and-read-if-it-pays for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.