Demand Gen cold traffic builder
Give it your winning videos, page and budget. Get Demand Gen settings, ad groups and a creative brief.
Demand Gen cold traffic builder is a free AI skill for the job "Run Google Ads". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Level: advanced · Thinking: high
What it does
Demand Gen is Google's closest campaign type to Meta ads. It shows video and image ads to cold buyers on YouTube and other Google surfaces. Started too early, or with weak creative, it burns money, because it needs budget, data and a steady supply of new ads. This skill sets it up as stage three, after Search, Shopping and remarketing have used up cheap demand. It gives you the budget share, the bid path, the audience choice, the placements, a testing group and a winning group, and a video structure with a hook in the first 5 seconds. Two sources disagree on the setup, so it gives both and tells you to test one first. Claims such as 1 to 2 cent clicks or a 2x cold ROAS are agency cases and vary by niche and year.
You give it
- Winning video ads with length and format
- Your landing page (product page, advertorial, listicle, quiz or sales letter)
- Your daily budget, AOV and how many conversions the account has so far
- Purchase conversion tracking status
- Your results (optional)
You get
- Campaign settings for goal, bidding, networks and devices
- Ad groups by creative theme, with a testing and a winning group
- A video format guide and creative brief
- A review schedule and scale order
Use it when
- Your Search, Shopping and remarketing are stable and you want new customers from a colder audience.
- You already have video ads that work on Meta or TikTok and want to try them on Google.
- You have budget and a steady supply of new creative.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your videos with length and format, your landing page, your budget and your AOV.
- Say how many conversions the account has, and whether Search, Shopping and remarketing are stable.
- Pick one of the two setups it gives you and test that one first.
- Run it for at least 30 days before changing the settings, and add new creative on a schedule.