Hire an AI product quiz and ad planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• Buyer research, an offer brief and four to six buyer types
• A quiz with a job for every question, result pages by answer, a buy box and an email brief
• A ranked list of ad angles from the answers, with a data score out of 100
• A campaign brief that sets the shape of your next ads by how aware the buyer is

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You pay for cold traffic in a niche where buyers need guiding to the right choice.

• Step 1: Buyer research. The buyer research, an offer brief, the beliefs a buyer must hold and four to six buyer types.
• Step 2: Quiz. Questions with their job, info cards, result pages by answer, a buy box and an email brief.
• Step 3: Angle report. Counts by question, buyer awareness, ranked ad angles, quiz and offer changes, and a data score out of 100.
• Step 4: Ad brief. Awareness level, first words, when the product enters, how firmly to ask, and ad length.
• Hand-back summary. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Eugene Schwartz would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Write the buyer research. Takes your product page and customer words and writes the research, an offer brief and the beliefs a buyer must hold. Adds four to six buyer types.
• Build the quiz. Writes the questions, info cards, result pages, buy box and email step, with routes by answer. Protects the buyer's data and avoids copying a rival's questions.
• Read the answers. Counts ages, pains, goals and past fixes from your export. Reads how aware buyers are and ranks the ad angles to test.
• Plan the next ads. Takes the top angles and sets the first words, when the product enters, how firmly to ask and the length.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id build-a-quiz-funnel-that-sells-and-feeds-your-ads only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/build-a-quiz-funnel-that-sells-and-feeds-your-ads/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your product page text, price and what it replaces
• Your offer, with terms
• Reviews, tickets or survey answers (optional)
• Your product list and who each suits
• Screenshots of a good quiz in your niche (optional)
• After launch, your exported answers and drop-off by question
• Your brand file (optional)

Tools and access

• ChatGPT, Claude or Gemini with deep research: Each can run a long web research pass and collect customer words from forums and comments.
• Heyflow: Paid. A quiz and funnel builder with per-question analytics. The source describes the tool as Heyflow-type. A free plan or a cheaper tool can work for a first test.
• Klaviyo: Paid email platform for the follow-up sequence by answer. It has a free tier for small lists.
• Shopify: Where the products and the buy box live.
• Any good chat AI: Reads a spreadsheet export and writes the report. The source feeds the export to a chat AI.
• Heyflow: A paid quiz tool that exports answers per question. Any quiz tool with a per-question export works, so check the plan and price first.
• Google Sheets: Lets you check the counts yourself with a pivot table.
• Any good chat AI: Filling a short brief from your buyer notes works well in any strong chat AI with this skill.
• Meta Ad Library: Browsing what competitors run, by hand, shows what your market has already heard.

Functions and deliverables

• Product quiz and ad planner: Build a product-choice quiz, then use real answers and drop-off data to plan the next ads.
  • Buyer research, an offer brief and four to six buyer types
  • A quiz with a job for every question, result pages by answer, a buy box and an email brief
  • A ranked list of ad angles from the answers, with a data score out of 100
  • A campaign brief that sets the shape of your next ads by how aware the buyer is
• Marketing copy brief builder: Give it your product page. Get a research doc, avatar sheet, offer brief and belief list to reuse.
  • A research document of 20 to 60 pages with customer quotes and their sources
  • An avatar sheet with pains, goals, drivers and a quote bank
  • An offer brief with awareness level, sophistication stage, big idea, mechanism and name
  • A list of at most six beliefs a buyer must hold to buy, plus four to six buyer archetypes
• Store quiz funnel builder: Build a store quiz funnel from your customer research. Get questions, info cards, a summary page, routes by answer and a drop-off check.
  • A question list with format, answer options and the job of each question
  • Info cards that reframe a belief or answer a doubt
  • A summary page layout, an email capture step and a landing route for each answer
  • A brief for answer-based email segments and a finish rate check against the 30% target
• Quiz response ad angle writer: Share quiz answers, ideally 100 or more. Get buyer groups, awareness and ad angles backed by response data.
  • A report with age mix, top pains, past solutions and goals
  • An awareness read: top, middle or bottom of the funnel
  • Ranked angles and frames to test, each with its evidence
  • Changes to the quiz or offer the answers point to, and a data strength score out of 100
• Ad angle planner: Plan your ad angle before you write. Give it your buyer and idea. You get a brief under 200 words on how the ad opens, argues and asks.
  • A paste-ready brief of under 200 words for one level and one stage
  • The first words, when the product enters, the ask, the length and how to argue, filled in for your buyer
  • What usually goes wrong at this level
  • One line saying why, with anything assumed labelled
  • Any of its own checks the brief still misses, each named
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Eugene Schwartz: Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.
  • Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back
  • The answer or the work, in Eugene Schwartz's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You pay for cold traffic in a niche where buyers need guiding to the right choice.
• Your product page loses visitors who are unsure which version fits them.
• You want ad ideas based on what buyers say they struggle with, not on what you guess.

Limits to check before starting

• You sell low-priced impulse products: use a plain product page and the Fact-based ad copy writer instead.
• You cannot send paid traffic yet: the quiz needs about 100 answers, so start with the Buyer problem list builder.
• You only want ad ideas from answers you already have: use the Quiz response ad angle writer on its own.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Give it your product page, your offer, your product list and any customer words. Attach screenshots of a quiz you like for the structure only.
• Build the quiz in your quiz tool. When it pauses, send paid traffic through it for a week or two, then export every answer and the drop-off by question.
• Bring the export back. Check the finish rate against the 30% target before you change the quiz.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/build-a-quiz-funnel-that-sells-and-feeds-your-ads for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.