Hire an AI evidence-based sales page writer

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A short brief on the buyer and the one thing the page must move
• Two openings to test, from neighbouring lead types
• The body and close, with proof beside every claim
• The deal stated plainly, with every condition, and one clear ask

How it does the job well

• Research the buyer and their company before writing. One specific, true detail beats ten generic lines.
• Lead with the buyer's problem and outcome, not your features.
• Give every message one clear, low-effort next step.
• Qualify honestly. Record budget, authority, need and timing as known, unknown or assumed.

Mistakes it avoids

• Making claims about results, prices or terms that are not approved.
• Long first messages that ask for too much.
• Updating pipeline numbers on hope rather than evidence.

What a good result looks like

An example, not your task: You're writing a long sales page or letter and want each claim to be believable.

• step-01-buyer-brief-writer.md. A short brief on one buyer, the moment they started looking and the one thing the page must move.
• step-02-sales-copy-opening-writer.md. Two openings from neighbouring lead types, and the promise the close must keep.
• step-03-proof-backed-sales-copy-writer.md. The body and close, with proof beside each claim, the deal stated with conditions, and one ask.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Every claim in the body has a fact or a review beside it. Check three.
• The close keeps the promise the opening made.
• The deal states the price, the delivery and every condition of the guarantee, matching what you gave.
• Nothing in the body is a fact you did not give. Every gap is a MISSING: line.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Joseph Sugarman and Eugene Schwartz would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Writes the buyer brief. Uses the buyer brief skill to find the moment people started looking and the one thing the page must move.
• Writes two openings. Uses the opening skill to find the starting lead and write opening A and a neighbouring opening B, then name the promise the close must keep.
• Writes the body and close. Uses the proof-backed copy skill to build on one true detail, match proof to each doubt, state the deal and end on one action.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id proof-sales-copy only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/proof-sales-copy/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Customer reviews, copied as written
• Your product facts, including your price, delivery and guarantee terms
• Your brand file, if you have one (optional)
• Your offer, if you have one (optional)

Helpful context (optional)

• Reviews that show a result, with the numbers
• Your exact guarantee and delivery terms
• Any test or study you can show, with its source

Tools and access

• Claude: Keeps the brief, both openings and the proof straight across three steps.
• Claude: Every current Claude model reads up to 1 million tokens, so a big pile of reviews and tickets fits in one chat.
• Gemini: Also takes long inputs, and works inside Google Sheets if your survey answers live there.
• Any good chat AI: Any current chat AI can pick and write the two openings. Give it the proof so it invents none.
• Meta Ad Library: Shows the promises other brands run now, so you can tell if the market has heard yours often.
• Any good chat AI: This is a writing job from proof you supply, and the main chat AIs all do it well.

Functions and deliverables

• Evidence-based sales page writer: Share customer reviews, product facts and claim support. Get a buyer brief, two opening options and a sales-page body with evidence.
  • A short brief on the buyer and the one thing the page must move
  • Two openings to test, from neighbouring lead types
  • The body and close, with proof beside every claim
  • The deal stated plainly, with every condition, and one clear ask
• Buyer brief writer: Share your offer and real buyer words. Get a short copy brief showing their situation, doubts and the main concern to address.
  • A job line that says when they look, what they want, and what stops them
  • How aware the buyer is, and how much the market has already heard, with the evidence
  • The four forces in your buyers' own words, and the one your copy must work on
  • A bank of buyer phrases to borrow, and a list of gaps to ask customers about
  • Any of its own checks the brief still misses, each named
• Sales copy opening writer: Write the opening of your sales copy: paste your buyer, offer and proof, and get two different openings to test against each other.
  • How aware the buyer is, and whether the market has heard the promise often
  • Opening A, with the lead it uses and why it fits
  • Opening B, from the next lead along the scale, with the reason for the step
  • The promise the close must keep, and any lead skipped for lack of proof
  • Any of its own checks the openings couldn't pass, named one per line
• Evidence-based sales copy writer: Write the body and close of your sales page, email or long ad, with proof beside every claim. Give it your opening, buyer notes and facts.
  • The body and close as finished text, within your length
  • A list of each claim and the proof placed beside it
  • What it assumed, any placeholders left for missing figures, and any check it couldn't meet
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Joseph Sugarman: Build a story-led product page through Joseph Sugarman’s recorded approach. Keep readers moving, state the drawback and plan a small test before rollout.
  • Your problem worked on the way Joseph Sugarman would: their questions, their method, their push-back
  • The answer or the work, in Joseph Sugarman's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Eugene Schwartz: Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.
  • Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back
  • The answer or the work, in Eugene Schwartz's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You're writing a long sales page or letter and want each claim to be believable.
• You can't decide between two ways to open and want both written to test.
• Your page makes claims and readers say they don't believe them.

Limits to check before starting

• You have no real reviews, or no confirmed price and guarantee terms: build your brand brain and offer first, or gather them from your customers.
• You only need to check a finished ad for claims with no proof: use the Ad claims checker.
• You want a short ad opening, not a long sales page: use the Ad opening writer and reviewer.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Have your inputs ready. Real reviews, your product facts, and your exact price and guarantee terms.
• It works step by step and saves each result. Choose one opening before step 3, or run step 3 on each.
• Check each claim against the proof beside it before the page goes live.
• If you sell a health product, check every health or body claim against wording your regulator or adviser has approved before you publish.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/proof-sales-copy for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.