Hire an AI buyer research sales-letter planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• Research files of the best passages, each with its source, an angle library of ranked reasons to buy, the top past hits and a short list of proof you can give away
• The strongest feeling to write to, the events and words behind it, a main theme and the runner-up
• A section-by-section outline, a pile of headline ideas, a table of claims with their proof, and three options for the headline, deck and lead-in
• A brief another writer or AI can write the page from

How it does the job well

• Research the buyer and their company before writing. One specific, true detail beats ten generic lines.
• Lead with the buyer's problem and outcome, not your features.
• Give every message one clear, low-effort next step.
• Qualify honestly. Record budget, authority, need and timing as known, unknown or assumed.

Mistakes it avoids

• Making claims about results, prices or terms that are not approved.
• Long first messages that ask for too much.
• Updating pipeline numbers on hope rather than evidence.

What a good result looks like

An example, not your task: You are about to write a long sales page or letter and want the research done first.

• Step 1: Copy research file builder. Best passages sorted by purpose with their sources, the angle library, proof you can give away, and your top past hits.
• Step 2: Dominant emotion finder. The one feeling to write to, the events and words behind it, a main theme and a runner-up.
• Step 3: Sales letter outline planner. Sections of the letter, headline ideas, each claim with its proof, and three headline, deck and lead-in options.
• Brief. A short brief another writer or AI can use to write the full page.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Clayton Makepeace would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Build the research files. Reads your material, copies the best passages into files by purpose, and lists proof you can give away and the top past hits.
• Find the dominant feeling. Takes the angle library from the step before, lists what the buyer has lived through lately, and names the one fear or desire that is already there.
• Outline the letter. Takes the angle library and the chosen theme, plans the whole piece before any copy, and matches each claim to the proof it needs.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id sales-letter-outline only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/sales-letter-outline/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Product material, such as issues, emails, bonuses and old promotions, with dates
• Your brand file (optional)
• Customer words, such as reviews, emails or call notes, with dates (optional)
• A buyer persona or short description (optional)
• Your price, contents, guarantee and proof
• The goal for the piece, such as break-even or profit on each send (optional)

Tools and access

• Any good chat AI: Sorting passages by rules works well in any strong chat AI with this skill.
• A folder of text files: Saving each file by name makes it easy to reuse the research on the next project.
• Any good chat AI: Sorting events and feelings against evidence is text work any strong chat AI does well with this skill.
• A spreadsheet: Keeping events, feelings and scores in columns makes the strongest one easy to see.
• Any good chat AI: Ordering sections and matching proof to claims is text work any strong chat AI does well with this skill.
• A shared document: Lets the outside reader comment on each section of the outline.

Functions and deliverables

• Buyer research sales-letter planner: Share product facts and real customer words. Get sorted research, buyer-feeling ideas and a sales-letter outline with proof needs.
  • Research files of the best passages, each with its source, an angle library of ranked reasons to buy, the top past hits and a short list of proof you can give away
  • The strongest feeling to write to, the events and words behind it, a main theme and the runner-up
  • A section-by-section outline, a pile of headline ideas, a table of claims with their proof, and three options for the headline, deck and lead-in
  • A brief another writer or AI can write the page from
• Copy research file builder: Sort a pile of product emails, issues and old promotions into research files. Get proof you can give away and the past hits, ready to write from.
  • Sorted files of passages, each with its source
  • A value note and mini-ad for each bonus
  • A list of proof you can give away and fascinating lines
  • The top past hits with why each worked
  • An angle library and brand file additions
• Buyer emotion and copy theme finder: Use customer evidence to choose a proposed emotion for your copy. Get its product link, the runner-up and questions to test the choice.
  • The dominant emotion, in one sentence, with the events and words behind it
  • A feeling-by-feeling table with a strength score
  • The proposed theme, the runner-up and why it lost
  • A persona update and a ranked angle list
• Sales letter outline planner: Plan a sales letter outline before you write it. Give it your research and theme. You get ordered sections, headline ideas and the proof each claim needs.
  • A section-by-section outline, each section with the yes it must win
  • A pile of headline ideas sorted by how they lead
  • A table of claims with the proof for each
  • Three options for the headline, deck and lead-in
  • A brief another writer or AI can write from
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Clayton Makepeace: Plan or review a sales page using Clayton Makepeace’s recorded approach. Understand the reader’s concern, outline the argument and find proof for claims.
  • Your problem worked on the way Clayton Makepeace would: their questions, their method, their push-back
  • The answer or the work, in Clayton Makepeace's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You are about to write a long sales page or letter and want the research done first.
• You have a lot of old promotions, emails and notes and no idea which parts are worth using.
• Your page keeps leading with features and you want to start from what your buyer feels.

Limits to check before starting

• You have only a short product page and little else: use the Community evidence researcher to find real buyer words first.
• You already have your research and want the finished page: use the Evidence-based sales copy writer.
• You only want to know what your buyers worry about: use the Buyer problem list builder.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and the 3 skill files in the order they run: Copy research file builder, Dominant emotion finder and Sales letter outline planner.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Share all the product material you have, newest first. It builds the research files.
• Read the dominant feeling it picks. Leave it a day or two and talk it over with someone before you accept it as the theme.
• Show the outline to someone outside the project before you start writing.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/sales-letter-outline for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.