AI Blocks › Write and build a landing page
Research your buyer and outline the sales letter
Give it your product material. Get sorted research, the feeling to write to and a full sales letter outline.
Research your buyer and outline the sales letter is a free AI workflow for the job "Write and build a landing page". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Thinking: high
What it does
Long sales pages fail before the first word is written. The writer skims the material, picks an angle that feels right and starts drafting. The headline is a guess, claims have no proof nearby, and the page speaks to the product when the buyer is thinking about something else. The steps do the research first and the outline second. It sorts your material into files for the people behind the product, the buyer's strongest emotions, and the passages that make the problem real. Then it names the one feeling, a fear or a desire, that is already there, and picks a main theme. Last, it plans the whole page before any copy is written. The order comes from The 7 Daily Habits of Successful Copywriters by Clayton Makepeace.
You give it
- Product material, such as issues, emails, bonuses and old promotions, with dates
- Your brand file (optional)
- Customer words, such as reviews, emails or call notes, with dates (optional)
- A buyer persona or short description (optional)
- Your price, contents, guarantee and proof
- The goal for the piece, such as break-even or profit on each send (optional)
- Customer words (optional)
You get
- Research files of the best passages, each with its source, plus the top past hits and a short list of proof you can give away
- The strongest feeling to write to, the events and words behind it, a main theme and the runner-up
- A section-by-section outline, a pile of headline ideas, a table of claims with their proof, and three options for the headline, deck and lead-in
- A brief another writer or AI can write the page from
Use it when
- You are about to write a long sales page or letter and want the research done first.
- You have a lot of old promotions, emails and notes and no idea which parts are worth using.
- Your page keeps leading with features and you want to start from what your buyer feels.
Steps
- Copy research file builder: Paste your product material and past issues. Get sorted research files and a short list of proof you can give away.
- Buyer emotion researcher: Paste your product and what you know of your buyer. Get the strongest feeling to write to and where it comes from.
- Sales letter outline planner: Paste your research and chosen theme. Get a full outline, with headline ideas and the proof each claim needs.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Share all the product material you have, newest first. It builds the research files.
- Read the dominant feeling it picks. Leave it a day or two and talk it over with someone before you accept it as the theme.
- Show the outline to someone outside the project before you start writing.