Hire an AI information offer and lead follow-up writer

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• One information offer, named in the buyer's terms, and a short ad or letter that offers it
• A plan to record each reply, route it to a named person and count replies and sales by source
• A series of follow-up emails for stalled leads, each with a subject line, a next step and a new reason
• A send schedule, a stop rule and a plan for people who still do not respond

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You want leads to raise their hand before you sell to them.

• Step 1: Information-led lead offer. The one piece of information you offer, a short ad or letter, what counts as a reply, and a plan to route replies.
• Step 2: Almost-buyer follow-up emails. Follow-up emails for each group of stalled leads, with a subject, next step, new reason, send schedule and stop rule.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• The offer is information the buyer would ask for, not a pitch in disguise.
• A reply is defined, recorded and handed to a named person with a time.
• Each email has one next step and a reason that is new, not a repeat of an earlier one.
• Every deadline and limit is one you gave it. Nothing was invented to fill a gap; every gap is a MISSING: line.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Dan Kennedy and Alex Hormozi would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Plan the information offer. Names who has the costly problem, picks the one piece of information they would ask for, and sets how a reply is recorded and routed.
• Write the follow-ups. Takes the offer from the step before, sorts stalled leads by how far they got, and writes emails that each give a new reason to act.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id lead-nurture-follow-up only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/lead-nurture-follow-up/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your product or service, what it costs and what it does
• Who has the costly problem and what it costs them
• Who will handle replies and how often they can follow up (optional)
• Your offer terms and any real deadline
• What the leads who stopped did, and how far they got
• Reviews, replies or questions that show their doubts, word for word (optional)

Tools and access

• Any good chat AI: Listing questions and drafting a short ad or letter is text work any strong chat AI handles.
• A spreadsheet: Easiest way to log each reply, its owner and its next contact time.
• Any good chat AI: Drafting short emails from your facts is text work any strong chat AI handles.
• Your email tool: It sends on a schedule and shows which message each sale came from.

Functions and deliverables

• Information offer and lead follow-up writer: Share the product, buyer problem and true terms. Get a helpful guide offer, a reply plan and follow-up email drafts.
  • One information offer, named in the buyer's terms, and a short ad or letter that offers it
  • A plan to record each reply, route it to a named person and count replies and sales by source
  • A series of follow-up emails for stalled leads, each with a subject line, a next step and a new reason
  • A send schedule, a stop rule and a plan for people who still do not respond
• Educational lead magnet planner: Plan a lead offer built on useful information. Get the offer, a countable reply step, a short ad or letter, and who follows up on each reply.
  • One information offer, named and described in the buyer's terms
  • A definition of a reply and how it is recorded
  • A short ad or letter that offers the information and asks for the reply
  • A routing and counting plan with owners and times
• Sales follow-up email writer: Paste your offer and where leads stopped. Get a follow-up email series with a new reason each time.
  • A series of follow-up emails, each with a subject line, a body, one next step and a new reason
  • The group each message is for
  • A send schedule, a stop rule and a plan for people who still do not respond
  • A way to link each message to a sale
• Follow-up email sequence writer: Turn one planned email into four follow-ups with a new reason each, one ask, send timing and a stop rule. Paste your email and offer.
  • One ask, and four different reasons marked as from your input or a gap
  • Four emails under 150 words each, with subject lines
  • Suggested days between sends, with the reason for each gap
  • A stop rule for when the sequence ends
  • A list of facts it was missing
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Dan Kennedy: Draft a clear offer and response plan using Dan Kennedy’s public approach. Match the buyer, message and channel, then track replies and sales.
  • Your problem worked on the way Dan Kennedy would: their questions, their method, their push-back
  • The answer or the work, in Dan Kennedy's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Alex Hormozi: Improve an offer, price or lead plan using Alex Hormozi’s recorded frameworks. Check buyer needs, costs and honest promises before adding more leads.
  • Your problem worked on the way Alex Hormozi would: their questions, their method, their push-back
  • The answer or the work, in Alex Hormozi's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You want leads to raise their hand before you sell to them.
• People ask for your price or quote, then go quiet, and you have no plan for what comes next.
• Your ads or letters pitch straight away and bring in few replies.

Limits to check before starting

• You want to reach strangers who never heard of you: this workflow needs leads who already made contact, so start with a simple cold intro written by you or a salesperson.
• You only want an offer for people who just bought: use the After-sale offer planner.
• You want a bonus added to an offer you already have: use the Offer bonus package builder.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Describe your product and who has the costly problem. It builds the information offer and the reply plan.
• Say how far the stalled leads got, and add any doubts they gave in their own words. It writes the follow-up series.
• Check that your email tool follows the rules in your area on consent and unsubscribes before you send.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/lead-nurture-follow-up for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.