Hire an AI sales channel launch planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• Customer value and cost to win, as sums, with a pass or fail
• One route picked, with the reason each other route loses
• A ninety-day plan with who sells, the first five buyers, a proof ladder and one number to watch
• A pitch for the people you need to hire, as a message, a spoken pitch and a job post opening

How it does the job well

• Research the buyer and their company before writing. One specific, true detail beats ten generic lines.
• Lead with the buyer's problem and outcome, not your features.
• Give every message one clear, low-effort next step.
• Qualify honestly. Record budget, authority, need and timing as known, unknown or assumed.

Mistakes it avoids

• Making claims about results, prices or terms that are not approved.
• Long first messages that ask for too much.
• Updating pipeline numbers on hope rather than evidence.

What a good result looks like

An example, not your task: You have a product and no clear way to reach buyers.

• Step 1: The route. Customer value, cost to win, a pass or fail, a dead zone flag, the one route picked and why others lose.
• Step 2: The plan. Goal in deals, who sells, first five buyers, a proof ladder, the number to watch and a 30, 60 and 90 day plan.
• Step 3: The pitch to hires. The mission, your people, a pay line, a message, a spoken pitch and a job post opening.
• Hand-back summary. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Customer value and cost to win are shown as sums, with guesses marked.
• Exactly one route is planned, and the reason each other route loses is stated.
• The first buyers are small and named.
• The pitch has no perks list and no claim every firm makes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Peter Thiel and April Dunford would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Picks the route from the numbers. Works out customer value and cost to win, matches your deal size to a route, flags the dead zone and picks one.
• Plans the route. Turns your goal into a number of deals, names who sells, picks the first small buyers and sets the number to watch.
• Writes the reason to join. Cuts the claims every firm makes and writes the mission and the people only you have, for hires, investors and the press.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id one-channel-plan only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/one-channel-plan/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• What you sell, the price and who buys it
• Your sales and ad spend, and how many customers it brought (optional)
• Who can sell and the roles you want to hire for (optional)

Helpful context (optional)

• Sales and marketing spend by month
• Customer stay or repeat purchase data
• A list of buyers you can contact now

Tools and access

• Claude: Holds the sums, the plan and the pitch in one run.
• Any good chat AI: A few sums and a choice between routes is text work that any strong chat AI does with this skill.
• Any good chat AI: Turning a chosen route into a plan with a few sums is text work that any strong chat AI does with this skill.
• A calendar: Holds the three thirty-day blocks and the weekly check of your one number.
• Any good chat AI: Cutting generic claims and drafting a short pitch is text work that any strong chat AI does with this skill.

Functions and deliverables

• Sales channel launch planner: Share product, price and customer-cost data. Get one proposed sales route, a 90-day plan and a hiring-pitch draft.
  • Customer value and cost to win, as sums, with a pass or fail
  • One route picked, with the reason each other route loses
  • A ninety-day plan with who sells, the first five buyers, a proof ladder and one number to watch
  • A pitch for the people you need to hire, as a message, a spoken pitch and a job post opening
• Sales route picker: Find the one sales route that pays for itself. Give it your product, price and buyer. You get customer value, cost to win and a clear pick.
  • Customer value and cost to win, as sums
  • A pass or fail on the rule
  • The route that fits your deal size
  • One route picked, and why the others lose
• Sales channel planner: Turn your chosen sales route into a ninety-day plan: deals needed, who sells, five small buyers to start with and the one number to watch.
  • Your goal turned into a number of deals
  • Who sells, and the five small buyers to start with
  • How each early customer becomes proof for the next one
  • A ninety-day plan in three blocks, with one number to watch and a stop rule
• Team recruitment pitch writer: Write a reason-to-join pitch that wins strong hires over a bigger firm. Get a message, a spoken pitch and a job post opening.
  • The claims to cut
  • A mission sentence only you can say
  • A people answer with names and facts
  • A message, a spoken pitch and a job post opening
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Peter Thiel: Test a startup idea with Peter Thiel's public approach. Find your market, your real edge and the weakest of seven questions. Not for investment calls.
  • Your problem worked on the way Peter Thiel would: their questions, their method, their push-back
  • The answer or the work, in Peter Thiel's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• April Dunford: Work out why buyers should choose your product. Use April Dunford's positioning method to find real alternatives, buyer value and a clear sales pitch.
  • Your problem worked on the way April Dunford would: their questions, their method, their push-back
  • The answer or the work, in April Dunford's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You have a product and no clear way to reach buyers.
• You are spending on several channels and can't tell which one works.
• You are about to hire your first sellers or team members.

Limits to check before starting

• Your product already sells well through a proven channel: keep running that channel, and skip this plan.
• You only need to pick a route and not plan it: use the Sales route picker on its own.
• You want to test whether the idea itself can own its market: use the Competitive advantage tester.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Give it your price, margin and what you spend now. Mark any figure you are guessing.
• Stop the routes it tells you to stop, and look at the weekly number every week.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/one-channel-plan for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.