Hire an AI store first-screen copy test planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• Five headline options with one picked and why, plus a subhead, proof, a button and doubt-reducers
• A test plan that changes only the top screen, with what counts as no effect
• What each result would mean, before you run anything
• A call on the finished test: ship, do not ship or re-test, with the gain as a money range

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: Visitors land on a store page and leave in the first screen.

• Step 1 file: top screen. Five headlines with one picked, a subhead, proof, a button, doubt-reducers, an image plan and a first test plan.
• Step 2 file: one-change test. Your question, what else could move sales, the one change, what counts as no effect and what each result means.
• Step 3 file: ship call. A split check, how the test ended, the lift as a range, the gain in money and a ship, do not ship or re-test call.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Alex Hormozi and Clayton Makepeace would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Write the top screen. Matches the headline to your ad's promise, writes five options and picks one, then adds a subhead, proof, a button and doubt-reducers. It drafts a first test plan.
• Plan a one-change test. Turns that plan into a test with one change. It lists what else could move sales, says what counts as no effect and what each result would tell you.
• Run the test. A pause. You show the old and new top screens to visitors for at least two full weeks, then export visits and orders for each.
• Get the ship call. Checks that the split was fair and the test ran its course, looks for tracking faults or a sale that skewed it, gives the gain as a range in money and makes the call.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id rewrite-your-stores-top-screen-and-know-if-it-won only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/rewrite-your-stores-top-screen-and-know-if-it-won/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your offer, with price, guarantee and delivery
• Your best proof: reviews, ratings, numbers sold or press (optional, but the top screen shows two kinds of real proof)
• The ad or link that sends traffic to the page (optional)
• The question you want the test to answer, in plain words
• After the pause, visits and orders for both versions of the page, the dates, and anything else that changed in that time, such as a sale or an email send
• The main number you read, such as orders per visitor, and the one you must not hurt, such as order value

Tools and access

• Any good chat AI: Any current chat AI that reads images can review a screenshot of your top screen.
• Shopify: Its theme editor lets you change the first section of a page without code.
• Microsoft Clarity: Free recordings and heatmaps show whether visitors stop at the top screen.
• Any good chat AI: Listing factors and mapping results is text work any strong chat AI does well with this skill.
• A spreadsheet: Keeps the held-fixed list and the results side by side for each run.
• Any good chat AI: It does the checks and the money sums from your pasted numbers.
• Your testing tool's export: Users per version, conversions and dates come straight from its results page or a CSV.

Functions and deliverables

• Store first-screen copy test planner: Share your offer, proof and current page. Get headline options, first-screen copy and a one-change test plan with later results review.
  • Five headline options with one picked and why, plus a subhead, proof, a button and doubt-reducers
  • A test plan that changes only the top screen, with what counts as no effect
  • What each result would mean, before you run anything
  • A call on the finished test: ship, do not ship or re-test, with the gain as a money range
• Store hero section writer: Write the top screen of your store page: five headline options, a subhead, proof, a button and a test plan, all built from your offer and ad.
  • Five headline options with one pick and the reason
  • A subhead, two proof elements, a button label and the doubt-reducers beneath it
  • An image or video brief and a value-equation table with scores
  • A headline and hero-image test calendar sized to your visits
• One-change experiment planner: Plan a one-change experiment. Tell it what you want to learn and get a test plan that changes one thing and says what each result means.
  • The question rewritten in plain terms, with each term defined
  • The one change to test and the list of things held fixed
  • A second check, the no-effect result and what each outcome means
• Store test evidence reviewer: Check if your store test result can be trusted. Get a ship call, the lift as a range in money, and a trust score out of 100.
  • Pass or fail on the split, run length, early stopping and tracking checks
  • The lift as a range, and what it is worth per month in gross profit
  • One call: ship, do not ship, re-test or inconclusive
  • A trust score out of 100 with the sum shown, and a test log entry
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Alex Hormozi: Improve an offer, price or lead plan using Alex Hormozi’s recorded frameworks. Check buyer needs, costs and honest promises before adding more leads.
  • Your problem worked on the way Alex Hormozi would: their questions, their method, their push-back
  • The answer or the work, in Alex Hormozi's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Clayton Makepeace: Plan or review a sales page using Clayton Makepeace’s recorded approach. Understand the reader’s concern, outline the argument and find proof for claims.
  • Your problem worked on the way Clayton Makepeace would: their questions, their method, their push-back
  • The answer or the work, in Clayton Makepeace's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• Visitors land on a store page and leave in the first screen.
• You rewrote a headline last month and can't tell if sales moved because of it.
• You want a ship or stop call you can defend, not a feeling.

Limits to check before starting

• Your page has almost no visitors yet: get traffic first, since a test needs enough visits to show a result.
• You want to change many parts of the page at once: use the Landing page design planner for a full redesign.
• You only want a quick headline with no test: use the Website first-screen copy writer.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the pack. It holds HANDOFF.md and three skill files, in the order they run: Store hero section writer, One-change experiment planner, then Store test verdict maker.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Give it your offer, your proof and the ad that sends traffic. Leave nothing out that a visitor would ask about.
• Put the new top screen live as one version and keep the old one as the other. Change nothing else on the page.
• Run it for at least two full weeks. Then export visits and orders for each version and give them back.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/rewrite-your-stores-top-screen-and-know-if-it-won for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.