Hire an AI buyer story carousel ad writer

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• A short brief on one buyer and the moment they started looking
• Selling points in buying order, with the claims that need proof flagged
• A long problem story, with the product arriving last
• A carousel, card by card, each with picture, words and headline
• A story image ad with a picture plan, two other openings and two tests

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: Your ads open on features and strangers don't stop to read them.

• Buyer brief. One buyer, the moment they started looking, and the fear or habit the story must move.
• Selling points. Your product facts in the order this buyer asks about them, with claims that need proof flagged.
• Problem story. A long story with the scene, the low point and the turn, and the product arriving last.
• Carousel. Each card with its picture, words and headline, plus the main ad text.
• Story image ad. One story for a single picture, a picture plan, two other openings and two tests.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Eugene Schwartz and Claude Hopkins would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Writes the buyer brief. Uses the buyer brief skill to find the moment people started looking and the one thing the story must move.
• Lists the selling points. Uses the selling points skill to order your facts as this buyer asks about them and flag claims that need proof.
• Writes the problem story. Uses the problem story skill to set the scene, map the fall, write the turn and bring the product in last.
• Writes the carousel. Uses the carousel skill, with the brief and the selling points, to give each card one idea, a picture and a headline, with the first card able to stand alone.
• Writes the story image ad. Uses the story image ad skill to write one story for a single picture, with a picture plan and two tests.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id story-ads-carousel only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/story-ads-carousel/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Customer reviews, copied as written
• Your product facts, such as price, ingredients or materials, and how it is used
• Your brand file, if you have one (optional)

Helpful context (optional)

• Reviews that tell a story, with what happened before and after
• Real product photos, so the picture plan can name the ones to use
• The ad format you plan to run, with its picture sizes

Tools and access

• Claude: Keeps one buyer's story consistent across a post, a carousel and an image ad in one run.
• Claude: Every current Claude model reads up to 1 million tokens, so a big pile of reviews and tickets fits in one chat.
• Gemini: Also takes long inputs, and works inside Google Sheets if your survey answers live there.
• Any good chat AI: Sorting facts into supported points works well in any strong chat AI with this skill.
• Google Sheets: Works out your price per day or per use from your own prices, so the worth-it point has a real number.
• Claude: Holds a long story in a steady, natural voice and keeps to the facts you gave it.
• Any good chat AI: Any strong chat AI can follow the shape if you give it real buyer words.
• Any good chat AI: Planning cards from your facts works well in any strong chat AI with this skill.
• Figma: Keeps one layout across all the cards and sets the words as real type. Optional: it has a free plan, and paid plans need an account.
• GPT Image: Makes a matching set of scenes from one description and your product photos. Optional: it needs a ChatGPT account, and free plans have tight daily limits. You can also build the cards by hand.
• Meta Ads Manager: Its preview shows each card with its headline, so you can check nothing gets cut.
• Any good chat AI: The steps are plain, so any current chat AI can follow them. Paste the customer words with their sources.
• Meta Ads Manager: Its placement previews show where your text is cut at 'See more', so you can check the first line.

Functions and deliverables

• Buyer story carousel ad writer: Share customer reviews and product facts. Get a buyer brief, problem story, carousel card copy and a single-image story ad draft.
  • A short brief on one buyer and the moment they started looking
  • Selling points in buying order, with the claims that need proof flagged
  • A long problem story, with the product arriving last
  • A carousel, card by card, each with picture, words and headline
  • A story image ad with a picture plan, two other openings and two tests
• Buyer brief writer: Share your offer and real buyer words. Get a short copy brief showing their situation, doubts and the main concern to address.
  • A job line that says when they look, what they want, and what stops them
  • How aware the buyer is, and how much the market has already heard, with the evidence
  • The four forces in your buyers' own words, and the one your copy must work on
  • A bank of buyer phrases to borrow, and a list of gaps to ask customers about
  • Any of its own checks the brief still misses, each named
• Selling points writer: Turn your product features into selling points: paste your facts and buyer, get points in buying order and a list of claims that need proof.
  • A numbered list of points, each tagged with the buyer question it answers, how far it climbs and its source
  • A "needs evidence" list of claims your facts don't support yet
  • Any buyer question your facts can't answer yet
  • Any of its own checks the list couldn't pass, named one per line
• Problem story copy writer: Write a long problem story for buyers who do not know an answer exists, with your product arriving late and every fact from your own notes.
  • The finished story in paragraphs, with no headings or lists
  • A shape line listing each drop, the low point and where your product first appears
  • A line saying which cause was used and where it came from, or that none was
  • A line listing anything assumed, and any of its checks it couldn't meet
• Story carousel ad writer: Write a story carousel ad card by card. Give your card count and buyer. You get each card's picture, words and headline, plus the main text.
  • A card-by-card plan with the picture, the words on the card and a headline for under it
  • The visual thread that stays the same on every card
  • The main text above the ad, for people who never swipe, and a button
  • Flags for gaps, guesses and quotes to check
  • Any of its own checks it couldn't pass, named one per line
• Story image ad writer: Write a story image ad from your customers' own words. You get the story, a picture plan, two other openings and two tests to run.
  • A pass or fail on whether the problem can carry a story ad
  • The narrator, the story shape and the quotes it rests on
  • A picture plan with a starter image prompt, and the story with its exact word count
  • Two other openings, the line under the picture, what the page must say, and two tests
  • Any of its own checks it couldn't pass, named one per line
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Eugene Schwartz: Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.
  • Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back
  • The answer or the work, in Eugene Schwartz's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Claude Hopkins: Write specific ads or plan a small buyer test using Claude Hopkins’s recorded approach. Replace vague praise with facts and track cost per customer.
  • Your problem worked on the way Claude Hopkins would: their questions, their method, their push-back
  • The answer or the work, in Claude Hopkins's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• Your ads open on features and strangers don't stop to read them.
• You have a lot of customer stories in your reviews and want to use them.
• You want one buyer's story told as a long post, a carousel and a single image ad.

Limits to check before starting

• Your product has no customer reviews yet: collect a few real customer words first, or talk to five buyers.
• You only need the buyer brief: use the Buyer brief writer on its own.
• You want short ad openings, not a story: use the Ad hook writer.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It has HANDOFF.md and five skill files, in the order they run: Buyer brief writer, Selling points writer, Problem story copy writer, Story carousel ad writer and Story image ad writer.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Have your inputs ready. Paste real reviews, including the ones that tell a story, and your product facts.
• It works step by step and saves each result. Read the buyer brief first, then the story. If the story doesn't sound like your buyers, change the brief and run again.
• Hand the carousel and image plan to whoever makes your pictures.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/story-ads-carousel for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.