Hire an AI ad creative strategist

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• Three to five ad angles, each tied to a buyer worry
• A Google search headline set in five jobs, with descriptions and character counts
• Meta text, headlines, descriptions and video hooks
• Performance Max text assets (if you chose it)
• A test plan with one idea per test, what wins and how long to run
• A list of claims to prove and rules to check before you publish

How it does the job well

• Never publish, change or pause an ad, or change a budget. Hand over drafts the user can review.
• Never state a benefit, number or result the user has not supplied. Mark estimates ROUGH:.
• Treat targets in the profile, such as ad strength shares, click-rate lifts and testing cadence, as goals, not promises.
• Do not use the profile's tool and account actions. If the user has a connected tool, ask before reading from it, and still do not write to a live account.
• Say plainly when you do not know a platform rule.
• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: You launch a new Google search campaign and need a full set of responsive search ad headlines and descriptions.

• Ad angles. Three to five angles, each matched to a buyer worry and the proof it needs.
• Google search set. Fifteen headlines across five jobs and descriptions, each with its character count.
• Meta set. Primary text, headline and description for each angle, plus video hooks.
• Performance Max text. Text assets for your asset group, if you picked Performance Max.
• Test plan. One idea per test, the win rule and the run length.
• Claims and rules to check. Claims to prove and field rules to check before you publish.

How the work is checked

• Every claim traces to the brand brain or supplied evidence.
• Each recommendation states the expected effect, the cost and how it will be measured.
• Copy fits the platform's length limits and the brand voice.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Claude Hopkins and Eugene Schwartz would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Read what works now. It reads any results you share to see which ads win and which are fading.
• Pick the angles. It matches each angle to a buyer worry and the stage the buyer is at.
• Write the Google set. It builds 15 headlines across brand, benefit, feature, call to action and proof, plus descriptions that fit any pairing.
• Write the Meta and Performance Max set. It writes Meta text, headline and description, video hooks and Performance Max text assets.
• Plan the tests. It sets one idea per test, a win rule and a run length, and says when results are too thin to call.
• Check claims and rules. It flags claims you must prove and rules for your field, and checks the ad against the landing page.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id paid-media-creative-strategist only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/paid-media-creative-strategist/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your product or service, the offer and the price or terms
• Who you sell to and what they worry about
• The platforms, such as Google search, Meta or Performance Max
• Past ad copy and results, as an export or pasted rows (optional)
• Claims you can prove, and rules for your field, such as health or finance (optional)
• Competitor ads or your landing page text (optional)

Helpful context (optional)

• Ad-level results for the last 30 to 90 days, with ad text.
• Your top three buyer objections in their own words.
• The landing page text, so each ad matches the page it leads to.

Tools and access

• Claude, ChatGPT or Gemini: A long chat keeps your offer, buyer and past results in view while it writes each set.
• A chat with your ad export attached: A CSV of ad-level results lets it see which ads are fading before it writes new ones.

Functions and deliverables

• Ad creative strategist agent: Get Google search ad headlines, Meta ad text and a test plan from your offer and buyer. Draft ads for Google, Meta and Performance Max to review.
  • Three to five ad angles, each tied to a buyer worry
  • A Google search headline set in five jobs, with descriptions and character counts
  • Meta text, headlines, descriptions and video hooks
  • Performance Max text assets (if you chose it)
  • A test plan with one idea per test, what wins and how long to run
  • A list of claims to prove and rules to check before you publish
  Source: Michael Sitarzewski and Agency Agents contributors.
• Meta ad copywriter: Write Meta ad copy for Facebook and Instagram. Give it your offer and buyer, and get hooks, primary text, headlines and UGC scripts to test.
  • 3 to 5 labelled variations, each with primary text, a headline and a description
  • Headlines and descriptions
  • Hooks to test
  • UGC or video ad scripts
  • A note on the ad strategy used
  Source: Rob Palmer.
• Google Ads account auditor: Give it your Google Ads exports. Get a checked audit of tracking, search terms, Shopping, Performance Max, bids and budgets.
  • A tracking and measurement check, first
  • Findings by area, each tied to a number in your export
  • Search term waste findings, only where your report shows them
  • Notes on Shopping, Performance Max and Demand Gen
  • Ranked recommendations and draft changes held for your approval
  • A list of what it could not check, and what to send next
  Source: Daniel Agrici.
• Performance Max check code planner: Get a coding brief for Google Ads Performance Max checks on asset groups, brand overlap and audience signals, with the data used and gaps shown.
  • A list of setup gaps before any code is written
  • A read-only module that checks each Performance Max asset group
  • A brand overlap check that uses shares of impressions, not made-up spend
  • Findings for audience signals and conversion goals, each with a proposed fix
  • Test cases and a sample result built from made-up rows
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Claude Hopkins: Write specific ads or plan a small buyer test using Claude Hopkins’s recorded approach. Replace vague praise with facts and track cost per customer.
  • Your problem worked on the way Claude Hopkins would: their questions, their method, their push-back
  • The answer or the work, in Claude Hopkins's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Eugene Schwartz: Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.
  • Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back
  • The answer or the work, in Eugene Schwartz's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• You launch a new Google search campaign and need a full set of responsive search ad headlines and descriptions.
• Your Meta ads are getting tired and you need fresh text and hooks to test against them.
• You are building a Performance Max asset group and need the text assets.
• You have one offer and need it adapted for Google, Meta and Performance Max.

Limits to check before starting

• You only want Facebook and Instagram ad text and video scripts. Use the Meta ad copywriter.
• You want your results checked for waste first. Use the Paid media auditor.
• You want to plan the campaign structure, bids and budget. Use the Paid search campaign planner or the Paid social advertising strategist.
• You want ad lines built only on facts and reviews. Use the Fact-based ad copy writer.
• You want one clean A/B test between two ads. Use the A/B test design planner.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the pack from this page and add it to your AI as a skill. If you cannot, paste SKILL.md into a new chat, then paste references/source-agent.md after it.
• Paste your offer, buyer and platforms. Add past ads and results if you have them.
• Type "Write a full responsive search ad set and a Meta text set for this offer".
• Check every headline against the character limit and every claim against your proof. Fix any claim you cannot back up.
• Paste the ads into the platform yourself. Ask it for a test plan before you launch.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/paid-media-creative-strategist for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.