Meta ad copywriter
Describe your offer and buyer. Get Facebook and Instagram ad text, hooks and UGC scripts ready to test.
Meta ad copywriter is a free AI skill for the job "Write ad copy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · CC BY 4.0 licence · Made by Rob Palmer
Made by Rob Palmer. See the original on GitHub; we copied it as it is, with its licence.
What it does
Facebook and Instagram ad text written for the one job an ad has, which is to get the click. Describe your offer and buyer and you get hooks, primary text, headlines and UGC video scripts to test. It first sorts the brief by funnel position and by how much the buyer knows, from unaware to most aware, and the less they know, the longer the copy. Then it picks a strategy. Sell the click uses a short caption and curiosity and sends people to an advertorial. Sell the solution shows and proves the product in the ad, then sends people to the product page. It warns against sending a viewer who has seen the product to a blind sales video.
You give it
- Your offer and product
- Your buyer and what they know
- Where the ad sends people
- Past ads that worked (optional)
- Customer words (optional)
You get
- Primary text variations
- Headlines and descriptions
- Hooks to test
- UGC or video ad scripts
- A note on the ad strategy used
Use it when
- You are launching a cold-traffic Facebook ad and need several angles.
- You need a UGC video script for Reels.
- Your retargeting ads get views but few clicks.
- You are unsure whether the ad or the landing page should do the selling.
How to use it
- Add it to your AI once: download it and add the folder to Claude, ChatGPT or Codex as a skill.
- Ask for the job in your own words. Your AI opens the skill when it fits.