Selling points writer
Paste your features and buyer. Get selling points in buying order, and the claims that need proof.
Selling points writer is a free AI skill for the job "Write ad copy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Thinking: low · Tested
What it does
Most feature lists read like a spec sheet, such as "21 vitamins and minerals. 6 g fiber. Vegan." or "5,000 mAh. USB-C. 180 g." The buyer has to work out what each one means for them, and most won't. The opposite mistake is worse: turning "contains fiber" into "fixes your digestion", or "waterproof" into "lasts for years", with no proof. This skill climbs three rungs for each feature: the fact, what it does, and what the buyer gets. Each rung needs its own support, because an ingredient or a certificate proves only itself. Where the facts stop, the climb stops, and the gap goes on a "needs evidence" list. Then it sorts the points by the five questions buyers ask before they buy. Will it work? Is it easy? Why this one? Is it worth it? What if it's not for me? It keeps the questions your buyer really asks,…
You give it
- Your feature and fact list, with where each fact comes from
- A note on the buyer, how aware they are and their doubts in their own words
- Where the points go (on an image, in a list or in long copy), how many and the length limits
- What competitors all claim (optional)
You get
- A numbered list of points, each tagged with the buyer question it answers, how far it climbs and its source
- A "needs evidence" list of claims your facts don't support yet
- Any buyer question your facts can't answer yet
- Any of its own checks the list couldn't pass, named one per line
Use it when
- You have a list of features and need the points for a product page, an ad image or a long ad.
- Your points all sound like a spec sheet, or all make the same argument.
- You want to know which of your benefit claims you can actually back.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your facts with their source, such as "label", "lab report" or "product page".
- Describe the buyer's doubts, in their words if you can. Two to four-star reviews hold the real ones.
- Say where the points go and how many, for example "4 bullets under the price, one sentence each".
- Read the "needs evidence" list. Each item is a claim to drop or to find proof for.