Ads built on true facts your rivals never mention
Give it your maker notes. Get claims no rival makes, headlines and an image ad plan.
Build ads on true facts your rivals never state is a free AI workflow for the job "Write ad copy". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks
What it does
Most ads in a category say the same things: quality, care, the best ingredients. The real work behind your product, the checks, the steps, the standards, is usually left out because it feels too ordinary to mention. To buyers it is news. The steps find that material. First it reads your notes and keeps the facts a buyer would not know and would find surprising, then marks which are backed and which rivals already say. Next it writes headlines from those claims, sorted by type. A cover test reads each headline alone and keeps the three best. Last it plans an image ad around your anchor fact. You give it the notes. It will not invent a fact to fill a gap.
You give it
- Notes on how it is made, sourced and tested (the full text, not a summary)
- Your product facts, such as price and what it is
- Rival ads or claims (optional)
- Your offer (optional)
- Your buyer and their words (optional)
- Product photos (optional)
- Competitors (optional)
- Your offer (optional)
You get
- A list of true facts rivals do not state, each as a claim with a number or something visible
- The one anchor fact, marked backed or unproven, and questions to ask your maker next
- Twenty or more headlines labelled by type
- The three best headlines after a cover test
- An image ad plan with layout, feed text and an image prompt built on the anchor fact
Use it when
- You make, source or test something carefully, but your ads sound like everyone else's.
- You have notes from a maker visit, a supplier call or a test and have not used them.
- You need a claim a rival cannot copy by changing their wording.
Steps
- Product process fact researcher: Paste maker, supplier and test notes. Get true facts rivals never state, as specific ad claims.
- Ad headline ideas: Paste your top buying reasons. Get twenty or more headlines labelled self-interest, news or curiosity, each with a believable detail.
- Headline shortlist reviewer: Share headline options. Get each reviewed on five rules and a shortlist of the strongest three.
- Single image ad planner: Paste your facts. Get the layout, image words, feed copy and an image prompt.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Paste your maker, supplier or test notes in full. Short notes give short results.
- Check every claim marked unproven before you run it.
- When step 3 is done, paste the top headline into step 4 so the image ad keeps it.