Hire an AI Meta ad content and test planner

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• Posts ranked against your normal views, each marked run as is or reshoot the hook
• A promo second half for each reshoot, with a bridge score out of 100
• A rules check on each script, with the lines to change
• A filming brief for each creator, with a run order and file naming
• A test campaign layout with ad packs, minimum spend and rules for adding ads

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: A few of your posts beat your normal views and you want to run them as ads.

• Organic post to ad promoter. Posts ranked against your normal views, each marked run as is or reshoot, with who must agree.
• Video script bridge checker. A bridge map and a score out of 100 for each reshoot script, with a tighter script.
• Meta ads compliance checker. A verdict on each script, findings with fixes, and a rewritten script.
• Creator filming brief writer. A brief per creator with the idea, run order, must-haves and file naming.
• Meta test campaign planner. Campaign layout, named ad packs with minimum spend, settings checklist and rules for adding ads.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Eugene Schwartz would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Organic post to ad promoter. Finds your normal views per post, ranks the posts that beat it, marks each run as is or reshoot, and clears the rights and rules.
• Video script bridge checker. Checks when the product enters each reshoot script and whether the hook leads to the offer. It rewrites the weak spots.
• Meta ads compliance checker. Checks the scripts against Meta's ad rules as the AI knows them, and rewrites the lines that would be rejected. A person then checks each script against Meta's current policy before any creator films it.
• Creator filming brief writer. Turns each approved script into a brief with the idea, a run order for the shoot, must-haves and file names.
• Meta test campaign planner. Sizes the test to your budget, groups ads into named packs and sets the minimum spend and read rules.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id turn-your-best-organic-posts-and-creator-videos-into-meta-ads only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/turn-your-best-organic-posts-and-creator-videos-into-meta-ads/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• A list of your posts with views and dates, from your own account or from creators
• Who owns each account that posted
• Your product facts and current offer
• Your target cost per sale, daily budget and stock position
• Your current campaigns and results by ad (optional)

Tools and access

• Meta Ads Manager: It lets you load an existing Instagram or Facebook post as an ad and keep its comments.
• TikTok Ads Manager: It can run an existing post as a Spark Ad with the creator's authorisation code.
• Any good chat AI: It ranks the posts and writes the promo half from a pasted list.
• Any good chat AI: Any current chat AI can read a script and plot the awareness map.
• Meta Ads Manager: Shows the retention graph of a running video, so you can see where viewers drop.
• Any good chat AI: Claude, ChatGPT and Gemini all read the rule table well; what matters is pasting the ad exactly as it will run.
• Meta Ads Manager: Its rejection notice and Business Support Home give the reason for each rejected ad, so you can test the skill against real decisions.
• Any good chat AI: Claude, ChatGPT and Gemini all follow this skill well, so use the one you already have.
• Meta Ads Manager: It holds the ad set spending limits, the exclusions and the campaign settings the plan is built around.
• Any good chat AI: Any current chat AI can build the plan from your numbers. Check each setting against the live menu.

Functions and deliverables

• Meta ad content and test planner: Share post results, videos and product facts. Get candidate posts, checked ad scripts, creator filming briefs and a comparison-test layout.
  • Posts ranked against your normal views, each marked run as is or reshoot the hook
  • A promo second half for each reshoot, with a bridge score out of 100
  • A rules check on each script, with the lines to change
  • A filming brief for each creator, with a run order and file naming
  • A test campaign layout with ad packs, minimum spend and rules for adding ads
• Social post ad reviewer: Find which of your organic posts to turn into ads. Give it your posts and views. You get outliers ranked, each marked run as is or reshoot the hook.
  • Posts ranked against your baseline, with the reason each one stands out
  • A decision for each: run as is, or reshoot the hook
  • A promo back-half script for each reshoot
  • A note on who must agree before a post runs as an ad
• Video ad transition reviewer: Check a video ad script before you film it. Find where viewers feel sold to too soon, and get a bridge score out of 100 plus a tighter script.
  • A line-by-line map of how aware the viewer is that they are being sold to
  • Each bridge (hook to body, body to call to action) marked good or abrupt
  • A bridge score out of 100, now and after the fixes, with the sum shown
  • A tighter script, with feature-to-benefit rewrites, pacing notes and a teaching step before the product
• Meta ad policy checker: Share ad copy, images or a script. Get possible policy issues, a custom score and changes to review.
  • A verdict (ready to run, fix first, or likely rejected) and the main reason
  • A compliance score out of 100, now and after the fixes, with the sum shown
  • A table of findings with the rule group, the exact spot, the problem and the fix
  • Settings to change outside the ad, such as age targeting
  • Your ad rewritten with every fix in, changed lines marked
  • What passed, and what it couldn't check without more information
• Creator filming brief writer: Turn your approved script into a creator filming brief with talking points, a shoot order and one file-naming pattern. Ready to send.
  • A "before you start" box with deliverables, deadline, usage and anything to confirm
  • The idea in two or three sentences
  • A run order for the shoot, from test clip to room sound
  • Must and maybe rules, and one file-naming pattern
  • Any of its own checks the brief still misses, one line each
• Meta test campaign planner: Share ad concepts, target cost per sale and budget. Get test groups, naming rules, settings checks and bounded spend plans.
  • A campaign and ad set layout sized to your store
  • A pack plan with ad names, minimum spend and removal date
  • A CBO or ABO call with the trade-off written out
  • A settings checklist, naming guide and rules for adding ads and scaling
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Eugene Schwartz: Match a headline or sales page to what buyers already want and know. Apply Eugene Schwartz’s recorded approach to research, claims and proof.
  • Your problem worked on the way Eugene Schwartz would: their questions, their method, their push-back
  • The answer or the work, in Eugene Schwartz's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• A few of your posts beat your normal views and you want to run them as ads.
• You work with creators and need briefs they can film from without a call.
• You want to test new video ads against your best ad without wasting spend.

Limits to check before starting

• You do not own the post or have the creator's written yes: ask the creator for permission first, or film a new video from a brief.
• You have fewer than about ten posts: give your own typical view number, so it can still rank them.
• You only want to check one ad against Meta's rules: use the Meta ad policy checker.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Paste your posts with views and dates, and say who owns each account.
• Get written permission from any creator whose post you run as is. The first step lists who must agree.
• Send the briefs to creators, then build the test campaign it lays out.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/turn-your-best-organic-posts-and-creator-videos-into-meta-ads for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.