Hire an AI Meta campaign review and account restructure plan

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• Each campaign marked keep, merge or cut, with the setup errors found and a score out of 100
• A simpler layout by spend tier, with ads per ad set and KPIs
• Your break-even return, each ad set's ceiling and a spend ladder
• A call on whether a separate scaling campaign pays yet

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: Your account has many campaigns and you cannot say what each one is for.

• Step 1 file: Meta campaign purpose checker. A one-line purpose for each campaign, setup errors found, a score, and a keep, merge or cut call.
• Step 2 file: Meta account structure planner. Your spend tier, a simpler layout of campaigns and ad sets, ads per ad set, KPIs and settings to switch off.
• Step 3 file: Meta scaling campaign planner. Your break-even return, each ad set's ceiling, a spend ladder and a call on a separate scaling campaign.
• HAND-BACK SUMMARY. Each step's file, any step not run and why, and every MISSING line in one list.

How the work is checked

• Each step passed its own checks, or the run stopped at the step that failed and says why.
• The steps ran in order, and each one used the result of the one before.
• Nothing was invented to fill a gap. Every gap is a MISSING: line.
• Nothing was sent, published or paid for without a clear yes.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

Capabilities

• Check what each campaign is for. Writes a one-sentence purpose for every campaign, checks frequency, attribution and testing, scans for common setup errors and marks each one keep, merge or cut. You get a score out of 100.
• Plan the simpler layout. Pauses while you pause or merge what was flagged and pull 30 days of data. Then it sets your spend tier, answers five questions about your range, margins, buyers, countries and ad output, and plans fewer campaigns with ads per ad set, KPIs and a spend cap per concept.
• Build the spend ladder. Pauses while you run the new layout for four weeks. Then it works out break-even from your costs, finds each ad set's ceiling, writes a stop rule for every step up and says whether a scaling campaign pays yet.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id clean-up-your-meta-account-and-rebuild-it-to-scale only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/clean-up-your-meta-account-and-rebuild-it-to-scale/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• Your campaign list with spend, results and attribution settings
• Screenshots of your settings (optional)
• After the first pause, 30 days of spend, products and margins
• After the second pause, results by ad set, plus your cash and stock position

Tools and access

• Any good chat AI: It works from lists and numbers you paste, so any current chat AI will do.
• Meta Ads Manager: Its audience segment breakdown and advertiser settings hold the facts this check needs.
• Any good chat AI: It only works on text and numbers you paste, so any current chat AI will do.
• Meta Ads Manager: Its audience segment breakdown shows how much you already spend on existing customers.
• Any good chat AI: It works from numbers you paste, so any current chat AI will do.
• Shopify: Its reports show new-customer sales and sales by product, which you need for the stop rules.

Functions and deliverables

• Meta campaign review and account restructure plan: Review campaign roles, plan a simpler Meta account and use real results, cash and stock limits to propose spending steps.
  • Each campaign marked keep, merge or cut, with the setup errors found and a score out of 100
  • A simpler layout by spend tier, with ads per ad set and KPIs
  • Your break-even return, each ad set's ceiling and a spend ladder
  • A call on whether a separate scaling campaign pays yet
• Meta campaign purpose checker: Check your Meta campaigns with this campaign purpose checker. Get a keep, merge or cut call for each, a list of setup errors and a score out of 100.
  • Each campaign defended, merged or cut
  • A list of setup errors with the fix for each
  • A score out of 100 with the weights shown
• Meta account structure planner: Plan your Meta ads account layout. Give your spend, margins and buyer groups. Get a campaign map with budgets, KPIs and a spend cap per concept.
  • A campaign and ad set map with a budget for each
  • A KPI for each level and how long to wait before you read it
  • A spend cap for each concept
  • The settings to switch off and a naming rule for ad sets
• Meta campaign growth planner: Plan how to scale winning Meta ads without losing money. Give your costs and results. You get a break-even ROAS, a spend ladder and stop rules.
  • Your break-even ROAS and the most you can pay for a customer
  • A spend ladder with stop rules
  • A scaling campaign design, or a clear "not yet", and an ABO or CBO choice
  • A monthly review checklist
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one

Tasks you can use it for

• Your account has many campaigns and you cannot say what each one is for.
• Campaigns have few sales each and results swing from week to week.
• You want to raise spend but do not trust the structure under it.

Limits to check before starting

• Your account is new and has little spend: start with one testing campaign and add more once sales come in.
• You want to check ads against Meta's rules before you publish: use the Meta ad policy checker.
• You only want to set a test budget for new ads: use the Ad test budget calculator.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the handoff pack from this page. It is a zip with HANDOFF.md and the three skill files this workflow uses. Unzip it and keep them together in one folder.
• Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
• Share your full campaign list, even the ones you think are dead.
• When it pauses, pause or merge the flagged campaigns, then pull 30 days of data for what is left.
• Run the new layout for four weeks before the last step.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/clean-up-your-meta-account-and-rebuild-it-to-scale for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.