AI Blocks › Launch and scale Meta and TikTok ads
Meta scaling campaign planner
Give your winning ads, margins and cash. Get a break-even ROAS, spend ladder and scaling campaign plan.
Meta scaling campaign planner is a free AI skill for the job "Launch and scale Meta and TikTok ads". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Level: advanced
What it does
Scaling goes wrong in two ways. Some stores push spend until profit disappears. Others stop at a ROAS that looks safe and leave money on the table. A scaling campaign, a second campaign that takes your best ads and tries to push more spend through them, also adds work. Moving a $60 a day winner into one adds about $10 a day, which is not worth the complexity. This skill starts with the number that matters, the most you can pay to win a customer, which gives your break-even ROAS. It then judges scale on blended results across the business and on net cash over 30 days, not on one platform's ROAS. It sets a spend ladder with stop rules, says whether a scaling campaign pays off at your spend, and picks ABO or CBO for your risk and order volume.
You give it
- Winning ad sets or post IDs with daily spend and ROAS or CPA
- Average order value, product cost, shipping, fees and returns rate
- Blended revenue and total ad spend
- Daily sales and the cash you can put into ads
You get
- Your break-even ROAS and the most you can pay for a customer
- A spend ladder with stop rules
- A scaling campaign design, or a clear "not yet", and an ABO or CBO choice
- A monthly review checklist
Use it when
- Some ads are winning and you want to spend more without losing money.
- Your ROAS fell as you raised spend and you can't tell if that is fine or a problem.
- Someone says you need a scaling campaign and you want to know if it is worth it yet.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your winners with their daily spend and results, plus your costs per order.
- Add blended revenue, total ad spend, daily sales and the cash you can fund ads with.
- Run the ladder one step at a time and write down the 30-day cash after each step.
- Come back each month with new numbers to re-run the review checklist.
Workflows that use it
- Clean up your Meta account and rebuild it to scale
- Scale Meta spend while it still pays
- Weekly Meta Ads review