AI Blocks › Launch and scale Meta and TikTok ads
Spend more on Meta without losing the profit
Give it your ad results and costs. Get your true return, a spend ladder and a budget split.
Scale Meta spend while it still pays is a free AI workflow for the job "Launch and scale Meta and TikTok ads". It guides your AI through several skills in order, passing each step's output to the next.
Free · No account · Made by AI Blocks · Level: advanced · Thinking: high
What it does
Meta shows a return that is usually better than what your store keeps. The platform counts views, past customers and sales that would have happened anyway. Owners raise the budget on that number, and cost per sale climbs or spend stalls. Then they change five things at once and cannot tell what broke. These steps scale on the real number. First it strips your platform return down to what new customers brought in. You then write down the return you need to break even, and pick the campaign to scale. It builds a ladder of small spend steps with a stop rule for each, and decides where the extra dollars go. You scale for one to two weeks. Then it reads the results and names the delivery step that failed.
You give it
- Your Meta spend, platform return and 7-day click return for the dates you are checking
- Store totals for the same dates (new-customer revenue, new-customer count and total ad spend)
- Your average order value, product cost, shipping, fees and returns rate
- Your daily sales and the cash you can put into ads
- A breakdown of Meta spend by new, engaged and existing audiences (optional)
- Spreadsheet (optional)
- Customer words (optional)
- Your page (optional)
You get
- A return ladder for each platform, from what it reports down to new-customer return, with the traps found
- Your break-even return and the highest cost per sale you can pay
- A spend ladder for each ad set, with the step, how long to hold and when to stop
- A call on whether a separate scaling campaign pays off yet
- A ranked split of the next $10,000, with the stop point for each channel
- After the scale test, the delivery step that is failing and what to change first
Use it when
- Your Meta ads are profitable and you want to spend more without losing the profit.
- Meta shows a strong return, but your bank balance does not match it.
- You raised the budget, spend stalled or cost per sale jumped, and you do not know why.
Steps
- Ad return accuracy checker: Give it platform ROAS and store totals. Get a truer return and trust level, scored out of 100.
- Meta scaling campaign planner: Give your winning ads, margins and cash. Get a break-even ROAS, spend ladder and scaling campaign plan.
- Marketing budget allocation planner: Give it spend and new-customer returns by channel. Get where the next $10,000 goes and a test plan.
- Meta delivery troubleshooter: Describe what Meta is doing with your ads. Get the failing delivery step and what to change first.
How to use it
- Download the handoff pack. It's a zip with HANDOFF.md and every skill file this workflow uses.
- Give the folder to Claude (in Claude Code, or as files in a Claude Project) and say "Follow HANDOFF.md".
- Paste your ad results and store totals for the same dates. Use dates that have closed.
- Write down the return you need to break even, and pick the campaign to scale.
- Scale in the steps of the ladder for one to two weeks. Export the results and bring them back for the delivery check.