Hire an AI campaign copy change release coordinator

Everything it can hand back

Your task sets the actual outputs. The specialist picks the methods that cover them.

• An impact and evidence register linking each change to affected copy fields
• Minimal revised snippets or complete affected files, with unchanged content locks
• A before/after review and exact-version publisher handoff, including unrun destination checks

How it does the job well

• Write for one named audience and one action. Each asset has a single job.
• Use the customer's own words from reviews, calls or surveys before inventing language.
• Every claim needs proof the business can show. Leave unproven claims out or mark them.
• Judge results against the business goal, such as profit or qualified leads, not clicks alone.

Mistakes it avoids

• Generic copy that could fit any brand.
• Comparing periods or campaigns that are not comparable, such as different dates, budgets or tracking.
• Calling a test winner before there is enough data.

What a good result looks like

An example, not your task: A product fact, price, offer term or approved claim changed after several campaign pieces were written.

• Impact map. Every field the change touches, what depends on it and which content stays locked.
• Evidence decisions. Each claim marked current, needs review or withdrawn, with its source.
• Claim register. The exact allowed wording and terms for each changed surface.
• Patched copy. Short revised snippets or full files for ads, email and page, with a change log.
• Before and after review. A check that prices, dates and calls to action agree across the pack.
• Publisher handoff. Old and new versions, start time, destinations, approvals, rollback copy and checks not yet run.

How the work is checked

• Every claim traces to the brand brain or supplied evidence.
• Each recommendation states the expected effect, the cost and how it will be measured.
• Copy fits the platform's length limits and the brand voice.
• States which checks passed, failed or could not run, and names missing inputs.

These checks have not been run against a model yet. Your AI uses them to check its own work.

A second opinion

Before it hands back, your AI reviews the draft the way Joseph Sugarman and Victor Schwab would. This is a way of reviewing the work. It does not mean they wrote or endorse it.

Capabilities

• Freeze the current pack and approved change. Build a baseline manifest and exact change card. Separate a proposed future change from a live current fact. Map direct mentions, dependent arithmetic, terms, CTA destinations and rendered text needing replacement. Keep inaccessible assets unresolved rather than declaring them unchanged.
• Check only the evidence that the change affects. Review whether each affected source applies to this variant, audience and date. A stale or withdrawn proof record cannot travel as a current claim. Distinguish owner-confirmed product facts from researched estimates. Do not browse unrelated private documents or re-onboard the entire business.
• Approve the wording boundary before rewriting. Pair every new assertion and condition with its supporting fact. Recompute only affected arithmetic, showing inputs and units. Retain legal/offer qualifiers intact. Do not substitute a more persuasive claim or infer a new discount, guarantee or testimonial.
• Patch the affected copy by surface. Run only the writer branch needed for an affected ad, email or page, in this order, ads then email then page. Each later branch also takes the updated wording from the branch before it, so the facts agree across surfaces. Supply the actual baseline and request a bounded patch, not a fresh concept round. Preserve approved voice, language, audience, layout role and all unaffected facts. Return a minimal snippet with placement or a requested full-file replacement and a change log.
• Review the actual patched pack and prepare release. Compare every changed field against the approved card and review cross-surface consistency. Confirm dependent prices, dates, exclusions and CTA promises agree. Recheck unchanged locks for accidental drift. Build a publisher handoff listing exact old/new versions, effective time, destinations, approval scope and rollback copy. Check rendered/live states only with actual tools and access; chat copy review is not that evidence.

How the role works

1. Checks your task, context and available tools.
2. Picks the methods needed and prepares a work plan.
3. Carries out supported tasks, with each method's limits and review gates.
4. Checks the real deliverables and corrects supported faults.
5. Hands back files, evidence and unresolved gaps.

Your specialist's working setup

Download the base specialist without a task form or account. README.md and SETUP.md explain how to use the folder. SOUL.md defines its scope. INTAKE.md asks missing questions inside your AI. PLAYBOOK.md, SKILLS.md, BEST_PRACTICES.md, CHECKS.md and HANDOFF.md guide the work and its checked deliverables.

Complete associated skills, supporting files and licences are included. Choose only the methods needed for the actual task. Keep context, working files and accepted feedback in your AI project.

Use this specialist through MCP or the API

Call prepare_specialist with role_id update-campaign-copy-after-a-fact-change only. No task is required to load it. Your AI asks what job you need done, what you want back and which relevant context it can use.

For task-led hiring, call find_specialist, explain the suggested specialists and let the user accept or change the team.

Complete ZIP: Download base specialist. API: GET /api/v1/specialists/update-campaign-copy-after-a-fact-change/pack. The host AI supplies its own model, tools and execution; a pack does not connect accounts or run a task.

Inputs and helpful context

The specialist starts from the task brief. Only active methods require their inputs.

For the primary method, when used

• The actual existing ads, emails and page copy, identified by version and surface
• The approved old and new fact or offer, variant, effective time and conditions
• Current evidence, brand constraints, destination list and any action already authorized

Tools and access

• Any good chat AI: Listing claims and matching them to proof is text work any strong chat AI does well with this skill.
• Any good chat AI: Any current chat AI can draft the blocks once it has your brand context, then you edit by hand.
• Klaviyo: It builds the email from blocks and runs the manual 50/50 split for the variants. It is a paid service.
• Any good chat AI: This is a writing job from facts you supply, and the main chat AIs all handle it well.
• Claude: Reads full-size images closely, so it can spell-check the words in the picture and spot the safe zones.
• Meta Ads Manager: Its safe zone guardrail marks the area the app's buttons and labels won't cover, so you see what might get hidden.

Functions and deliverables

• Campaign copy change release coordinator: Apply an approved fact or offer change across existing campaign copy. Get scoped patches, review results and a versioned publishing handoff.
  • An impact and evidence register linking each change to affected copy fields
  • Minimal revised snippets or complete affected files, with unchanged content locks
  • A before/after review and exact-version publisher handoff, including unrun destination checks
• Campaign change impact reviewer: Map which campaign assets break when an approved price, offer or claim changes. Get a repair order and release limits from your own files.
  • A list of each asset showing if it is affected, unaffected, unclear or not checked
  • The exact place where each old fact appears, including derived values
  • A repair order with the smallest edit, owner and check for each fix
  • A date line that keeps old and new results apart
  • A list of assets and approvals still missing
• Marketing evidence expiry reviewer: Check which marketing claim evidence is out of date or out of scope. Get affected ads and pages, plus a review queue with owners and next steps.
  • A status for each piece of evidence, with dates, scope and permission kept apart
  • One review job for each evidence issue, linked to the assets that use it
  • Owners, the decision needed and the evidence still missing for each job
  • A clear list of what was not checked or done
• Claim evidence checker: Share your copy and evidence. See which claims are supported, which go too far and how to fix them.
  • Unique stated and implied claims, with proof or a gap flag
  • Evidence scope, dates, quote permissions and claim-by-claim findings
  • An evidence-match score with evaluated/total coverage
  • A fix for each gap and any separate rule checks still needed
• Theme-based ad copy set writer: Write three to five ad copy sets from one product theme. Each set has a headline, body and CTA, plus a pick of which two to A/B test first.
  • Three to five headline, body and CTA sets with test picks
  • The sources used, missing inputs and assumptions
• Campaign email writer: Write a campaign email that says one thing. Give it your goal and product facts. You get subject lines, copy by block, a plain-text version and two A/B tests.
  • Subject line and preview text options
  • Headline, subhead, body, call to action, review and benefit blocks
  • A plain-text version
  • Two A/B variants that each change one thing
• Ad-matched landing page writer: Write landing page copy that picks up where your ad left off. Give it the ad, your facts and reviews. You get a page with the full cost stated.
  • A page brief naming the buyer, the reason to buy and the offer
  • A first screen built from the ad, and a list of your buyers' doubts with the section that answers each
  • Body sections with answer-first headings, a cost block, questions and a closing
  • A list of every field left empty because a fact was missing
  • Any of its own checks the page still misses, each named with the reason
• Pre-launch ad checker: Share your ad, audience and approved facts. Get located issues, fixes, human checks and a custom score before launch.
  • A version-bound list of observed problems and the smallest fixes
  • The buyer argument checked against the supplied facts and proof
  • A clear list of media, destination, tracking or spec checks still needed
  • A scoped verdict and observed/eligible coverage
  • An internal editing score, with any post-fix score marked provisional
• Brand profile builder: Share your website. Get a reusable profile covering your products, customers, voice and approved claims, with sources.
  • A folder of eight plain files, from a start file for your AI to a claims list and a change log
  • A tag on every fact, and every claim marked approved, pending or banned
  • A two-sentence diagnosis of your biggest gap, and a list of what's missing and who can answer it
  • A short slice for your next step, if you name one
• Joseph Sugarman: Build a story-led product page through Joseph Sugarman’s recorded approach. Keep readers moving, state the drawback and plan a small test before rollout.
  • Your problem worked on the way Joseph Sugarman would: their questions, their method, their push-back
  • The answer or the work, in Joseph Sugarman's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step
• Victor Schwab: Review ad headlines and openings using Victor Schwab’s recorded approach. Name the reader, support the promise and plan how to track responses.
  • Your problem worked on the way Victor Schwab would: their questions, their method, their push-back
  • The answer or the work, in Victor Schwab's voice, using their ideas by name
  • Anything that goes beyond their public record, marked
  • One suggested next step

Tasks you can use it for

• A product fact, price, offer term or approved claim changed after several campaign pieces were written.
• You need to update ads, email and a page together without silently changing the rest of the campaign.

Limits to check before starting

• You are writing a new campaign, not changing an old one: use Campaign brief and calendar builder.
• You only want to check one finished ad before it goes live: use Pre-launch ad checker.
• You want to see which copy a changed fact touches, without rewriting it: use Campaign change impact reviewer.

Best way to use this role

Give it one clear outcome, the actual files and a definition of done. Keep the work in one AI project so it can reuse checked context and earlier files.

• Download the complete pack and give its instructions to your AI.
• Provide the inputs listed here. Ask the AI to follow the method and return the stated outputs.
• Check the result against the supplied facts before using it.

Read it as data

Read the complete role setup as JSON. Connect your AI to the AI Blocks MCP library and read aiblocks://roles/update-campaign-copy-after-a-fact-change for its role instructions and pinned sources.

This is a prepared AI role. No task has run. Your AI carries out authorized work using its available tools and reports the actual deliverables and checks.