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Buyer research plan with survey
Give it your customer list and reward budget. Get a call plan, recruiting email and objection survey.
Buyer research plan with survey is a free AI skill for the job "Understand your customers". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks
What it does
Reviews and forums tell you what strangers say. Your own buyers can tell you more: why they chose you, what nearly stopped them, and what they want next. Most stores never ask, or ask with a tick-box form that only confirms what they already believed. This skill plans the asking. First about 20 short calls with buyers, with a recruiting email that says it is to learn and not to sell, and a reward. Then a short written survey, with four or five open questions, sent to buyers and to non-buyers separately. Everyone who answers gets something, so more people reply. The skill also gives you a template that sorts answers into reasons bought and reasons not, and a rule: email results do not prove what cold traffic will do. It costs the rewards before you send.
You give it
- Your customer list size, split into buyers, lapsed buyers and non-buyers
- What you sell and who buys it
- What you can spend on rewards, such as a free item, a credit or a donation
- Your brand voice or offer limits (optional)
- Customer words (optional)
You get
- A call plan for about 20 calls of 30 minutes, or five for a small list, with the questions to ask
- A recruiting email that says it is to learn, with the reward and the time
- A four or five question open survey for buyers and another for non-buyers
- A reading template, a reward cost and a short list of tools to try
Use it when
- You have a customer list and want to know why people buy, and why others on your list do not.
- You are choosing ad angles, offers or the next product, and want the buyer's own reasons first.
- Your repeat rate or reviews dropped and you want to hear from people who left.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Tell it what you sell, how many buyers and non-buyers you have, and your reward budget.
- Read the plan and edit the email so it sounds like you. Check that you will ask permission before recording a call.
- Send the calls first. Once you have heard a few, send the survey to buyers and non-buyers as two lists.
- Paste the answers back and ask it to sort them with the reading template.