AI Blocks › Plan your strategy
Find a category you can be first in, instead of fighting a leader
Paste your market map and product. Get ranked categories you could lead, each tested for rivals, size and timing.
First-in-category finder is a free AI skill for the job "Plan your strategy". Give the instructions to an AI assistant that supports the required files and tools, then review its output.
Free · No account · Made by AI Blocks · Thinking: high
What it does
If a rival got into the buyer's mind first, being better rarely moves them. The way out is to be first at something else: a narrower or newer kind of product that has no leader yet. Buyers are wary of brand claims, but they are curious about what is new, so a new category gets a hearing that a better brand does not. This skill starts by throwing out "better than" and asking "first what?". It then cuts the market in several ways to make candidate branches. Each branch gets four tests: would a buyer see it as a different kind of thing, has no one already claimed it, is it big enough to matter, and is the timing right. A branch that is only a bad idea you like also fails, such as a product the buyer won't pay for. It ranks the branches and keeps one or two,…
You give it
- A map of who holds what in your market, such as the output of "Competitor white space mapper"
- Your product facts (optional)
- Your brand facts (optional)
- Brand brain (optional)
You get
- A list of candidate categories made by splitting the market
- A score on four tests for each
- The top one or two, each as "the first ___ for ___"
- What would make you drop each
- Gaps you need to fill before you commit
Use it when
- A rival leads your market and you can't win by being better.
- You are third or lower and attacking the leaders is not working.
- You have a product that does not fit any existing kind.
- You want to name a space before a rival does.
How to use it
- Start a chat with the skill. Open it if you added it to your AI, or copy it and paste it in.
- Paste your market map and a short description of what you sell.
- Check the open test yourself with a quick search. If a rival already uses the word, the branch is taken.
- Take the top category into "Category name writer".